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New-look Tigerair to back changes with ad campaign

October 22, 2015 Aviation, Headline News No Comments Email Email

egtmedia59Tigerair Australia has made several significant changes to ease booking, checking in and flying, as it adds another Airbus A320 to its fleet.

The changes, to be backed with a new brand advertising campaign in all key markets, include:

  • New uniforms for cabin crew, pilots and check in staff.
  • New 14th Airbus A320 aircraft for Australia.
  • New booking and check-in system.
  • New customer friendly website.
  • New and improved call centre.
  • New mobile app (coming soon).
  • Enhanced customer communications (like sms notifications and flight itineraries).

NEWS IMAGES FOR ONLINE AND EDITORIAL USE ONLY – NO SALES/NO ADVERTISING – please credit images by James Morgan if used or issued Melbourne Airport, Australia – Wednesday 21st October 2015............ New-look Tigerair Unveiled today- CEO Rob Sharp announces new uniforms, new aircraft and new customer innovations to make flying Tigerair better than ever at Melbourne Airport today. Pictured are the crew and CEO with the new aircraft which was revealed to media at the Tigerair base earlier this morning.

New-look Tigerair Unveiled today- CEO Rob Sharp announces new uniforms, new aircraft and new customer innovations to make flying Tigerair better than ever at Melbourne Airport today. Pictured are the crew and CEO with the new aircraft which was revealed to media at the Tigerair base earlier this morning.

The airline’s chief executive Rob Sharp was at Tigerair’s head office at Melbourne Airport to reveal the changes as the airline transformation strategy continues.

“When we rebranded to Tigerair and the joint venture with Virgin Australia was first launched in July 2013, we made a promise to Australian consumers that we would listen and we would change,” Sharp said.

“The past couple of years have been focused on rebuilding the business and putting the right platform in place for future sustainable growth, with the customer at the core of everything we do.”

“Today I can proudly say we are delivering on those promises. Our flights have never been consistently more punctual, our customer service never stronger and our customer satisfaction levels are now at an all-time high. It’s time to spread the word. A Tiger can change its stripes.

“We’re an airline that evolves based on customer feedback and demand.  All of the new product enhancements announced today makes it easier, more convenient and seamless than ever to fly Tigerair,” Sharp said.

NEWS IMAGES FOR ONLINE AND EDITORIAL USE ONLY – NO SALES/NO ADVERTISING – please credit images by James Morgan if used or issued Melbourne Airport, Australia – Wednesday 21st October 2015............ New-look Tigerair Unveiled today- CEO Rob Sharp announces new uniforms, new aircraft and new customer innovations to make flying Tigerair better than ever at Melbourne Airport today. Pictured are the crew and CEO with the new aircraft which was revealed to media at the Tigerair base earlier this morning.

Tigerair’s latest fleet addition – a new Airbus A320 aircraft with the latest type of sharklets on the wingtips – will be based in Sydney from 8 December 2015 to facilitate more domestic flying around Australia including additional services between Sydney and Cairns and between Sydney and Adelaide.

The airline has also recently announced new services between Melbourne and Coffs Harbour commencing 9 December and its first international services to Bali from Melbourne, Perth and Adelaide commencing March 2016 (subject to regulatory approval).

Edited by Peter Needham

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