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New luxury precinct taking traveller experience to the next level

June 17, 2017 Airport No Comments Email Email

Melbourne Airport is excited to announce a number of the world’s most fashionable and desirable luxury brands including Tiffany & Co, Burberry, Salvatore Ferragamo, Max Mara and Emporio Armani will open at Melbourne Airport’s luxury precinct in Terminal 2 (T2) later this year. The airport’s new high-end fashion destination is part of the airport’s continued effort to enhance the traveller experience.

Creating an airport that Melbourne can be proud of, the new luxury brands have been purposefully chosen and carefully curated to meet the evolving needs and expectations of the Airport’s passengers.

“The luxury precinct is really taking Melbourne Airport to the next level, with 11 of the world’s most prestigious brands set to enhance our international passenger experience,” said Andrew Gardiner, Chief of Retail at Melbourne Airport. “We’re absolutely thrilled to bring these brands to Melbourne Airport. Our domestic and international passengers have informed us of the stores they want to see, and we’re delivering on that with high end brands that we know our travellers love.”

The new high-end precinct will be located adjacent to the next generation duty free store and will also see brands including Australia’s leading official watch specialty store Watches of Switzerland, Swiss designer Bally, Michael Kors, HUGO BOSS and Furla, as well as upscale business and travel lifestyle brand Tumi.

All stores are scheduled to be open between end of July and end of November 2017.

Founded in 1837 in New York City, international luxury brand Tiffany & Co. are excited to open their store within the dedicated space.

“We are extremely excited to be opening at the Melbourne Airport and offering both local and international travellers the convenience of shopping at Tiffany & Co.,” said Glen Schlehuber, Vice President and Managing Director of Tiffany & Co. Australia & New Zealand. “Our prominent location in the new luxury precinct provides us with the ideal environment to showcase our jewellery collections such as our renowned Tiffany Diamonds and icon collections Tiffany T, Tiffany HardWear, watches, gifts and accessories.”

Melbourne is the fastest growing city in Australia attracting travellers from around the globe. With the increase in demand Melbourne Airport is determined to get the traveller experience right. Extensive customer research conducted by Think Global and Urbis to better understand international passengers profiles revealed a desire for quality brands when travelling, including authentic luxury goods with strong brand recognition.

The new international retail experience will create a lasting impression for every traveller, establishing it as another iconic shopping destination for Melbourne. The luxury retail offering will be set within a unique architectural space for an Airport, featuring a sculptured ceiling.

“Melbourne Airport has invested more than $50 million in the first phase of the retail transformation, enhancing the traveller journey,” said Andrew Gardiner, Chief of Retail at Melbourne Airport.“This is just the start of our upgrades in Terminal 2 and we look forward to transforming the space with the aim of becoming the chosen international gateway to Australia.”

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