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New MSC Cruises Wellness Experience Powered By Technogym Meets Growing Consumer Demand for Wellness Travel

March 10, 2016 Cruise No Comments Email Email

MSC Cruises, the Swiss-based world’s largest privately-owned cruise company and market leader in Europe, South America and South Africa, is meeting strong, growing demand for wellness travel by introducing an exclusive Wellness Experience, developed in partnership with Technogym, the world’s leading wellness company.

In another MSC Cruises industry-first, the new offering brings together the Company’s ability to create unique cruise experiences with Technogym’s end-to-end wellness expertise. In an exclusive opportunity onboard, guests will be able to combine discovery and culture with their personal wellness goals to reinvigorate the body and soul.

Gianni Onorato, MSC Cruises Chief Executive Officer, commented: “The global wellness travel segment is projected to grow by nearly 10% annually over the next five years, as holiday-makers are increasingly seeking out ways to combine being active and healthy with their vacation. Through the launch of the MSC Cruises Wellness Experience powered by Technogym we are further expanding our offering and making available to our guests the first completely personalised, 360° wellness experience at sea.”

To design the new experience, the MSC Cruises team worked for over one year with the wellness, fitness, nutrition and technology experts at Technogym. This resulted in the co-creation of an exclusive personalised programme with a wide range of dedicated activities, facilities and special privileges. The experience features cutting-edge technology and state-of-art fitness facilities, a co-created food and beverage offering available throughout the day, exclusive shore activities as well as access whilst onboard to MSC Cruises Master Trainers certified by Technogym.

With breathtaking sea views and elegantly designed public spaces, guests will have an array of modern facilities such as a scenic gym, open−air sports facilities, top deck exclusive solarium and a sanctuary of serenity for their disposal. Further to this, participants to the Wellness Experience will receive complimentary internet access to enable the use of an MSC Cruises-only version of Technogym’s award-winning mywellness app. This cutting-edge platform will support their training programme onboard and they can continue to use this once they return home. Finally, another feature of the Wellness Experience is a choice of cabins on the upper decks and in the most desirable areas of the ship. An MSC cruise is distinguished by the meticulous attention to detail and this experience is no exception.

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