Under the guidance of new owner, Greg Parkes, Randall Marketing Australia has changed its name to Roam Represents Pty. Ltd. and has plans to broaden its base to include new aspects of hotel marketing and management.
Parkes, who bought the established business 18 months ago from Randal Lui said that having already introduced web and social media marketing via www.roamresortsandhotels.com has now developed a Corporate, Government and MICE sales team.
He added, “The next step is to look at other ways we can offer more and operational services to hotels and resorts and this will be under a management division. We will look to introduce relief management and management lease arrangements to our portfolio of services”
“We are also investigating off-shore markets where we can partner with existing companies to offer more opportunity for our customers.”
Mr Parkes said that Roam Represents will be part of the Roam Group which will have three divisions.
They will be Roam Represents for sales representation, www.roamresortsandhotels.com for web-based, social media, plus Bloggers and Influencers marketing and Roam Management – relief management and management lease agreements