New National Player in Grocery Home Delivery Aussie Farmers Direct and the General Store to Go Head-To-Head With Coles and Woolworths
The team behind Aussie Farmers Direct has now opened The General Store, an online-only supermarket stocking a huge range of Australia’s most loved and trusted grocery brands at low prices, with hundreds of bulk value lines not available in current supermarkets.
According to Aussie Farmers Direct CEO Keith Louie, The General Store perfectly complements the hundreds of all-Aussie fresh produce lines offered through Aussie Farmers Direct, and addresses a long-standing customer need.
“Our customers love getting their fresh produce delivered from smaller Australian farmers and local suppliers direct to their door. But until now they still needed to visit the supermarket for all their pantry staples. The General Store solves that problem,” Mr Louie said.
“Now shoppers can visit one website, shop into one basket from Aussie Farmers Direct and The General Store, and receive one doorstep delivery. No more trudging to the supermarket!”
Launching in Melbourne ahead of a planned national rollout, the combined product range from Aussie Farmers Direct and The General Store will far exceed the average Aldi or IGA, and provide real competition to Coles and Woolworths.
“Every week we’ll have low prices across The General Store, as well as hundreds of Specials” Mr Louie said.
“And unlike Coles and Woolworths there is no minimum spend, and we offer free delivery for all but the smallest orders.”
The General Store will also remain true to the strong social purpose behind Aussie Farmers Direct, offering customers much greater transparency about the origin of products sold.
“Sadly, many packaged groceries are no longer made in Australia from Australian ingredients, but they are necessities we all need to buy,” said Mr Louie.
“We want to make it easy for customers to make informed purchasing decisions. So from corn flakes to canned soup and toilet tissue to toothpaste, the ‘Australian-ness’ of all products sold in The General Store is clear, and in our aisles you can always sort by ‘Australian first’.”
“In The General Store we will look wherever possible to support Australian food and grocery manufacturers, and we’ll also donate 10% of the profits from imported products to the Aussie Farmers Foundation, which supports charities and grassroots community groups making a real difference in rural Australia.”
Mr Louie said the combined offers gave Australian food and grocery manufacturers an alternative path to market that bypasses Coles and Woolworths, and gave prominence to Australian-grown and Australian-made products.
“With Aussie Farmers Direct and The General Store becoming the third pillar in the online grocery market, local grocery manufacturers are no longer in the grip of an online supermarket duopoly.”
The General Store is available through the existing Aussie Farmers Direct website (mobile, laptop, desktop, iPad).https://www.aussiefarmers.com.au/