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New Niche Stock Image Website, PhotoAbility, Offers Unique Photos of Models with Disabilities to enable the travel industry to actively market to the fastest growing industry segment!

February 17, 2014 Corporate No Comments Print Print Email Email

In a World First Initiative Bill Forrester and Deborah Davis created PhotoAbility, an new niche stock image library embracing people with a disability and showing them as the active and involved members of the community that they are.

PhotoAbility only uses real models with a disability in real life situations giving advertisers, agencies and the media access to a new and exciting range of images not previously available.!

PhotoAbility Founders Deborah Davis and Bill Forrester in the Florida Everglades!

PhotoAbility Founders Deborah Davis and Bill Forrester in the Florida Everglades!

PhotoAbility features a wide selection of stock images of authentic models with disabilities focused in lifestyle, leisure and travel settings. Images available include diverse stock photos of people in wheelchairs, amputees, the hearing and visually impaired and more.!

PhotoAbility represents the one billion people with disabilities across the globe, and is one more fighting voice for the entire disability community. This unique market, together with their family and friends, spends billions of dollars all over the world in travel and lifestyle sectors every year. However, this powerful and growing segment of society is rarely seen or acknowledged in advertising or editorial images. PhotoAbility has resolved to bring the disabled community back into mainstream media.!

“There is an underlying feeling of subconscious exclusion toward people with disabilities which is pervasive in our society. My feeling is the subconscious exclusion is, in part, due to outdated images of people with disabilities. PhotoAbility is creating a shift from subconscious exclusion to conscious inclusion with updated images of people with disabilities that are reflecting the truth about disability, that it’s only another life experience. And experiences in our live always expand our possibilities. PhotoAbility is expanding every ones possibilities!”!

Candace Cable!
Competitive Athlete/Gold winning ParaOlympian · Jan 1979 to May 2006 !

“As a photographer with a disability and as a marketing/PR person who constantly needs photography, I know all too well how rare it is to find quality photos related to disabilities. A site that specialises will be a valuable resource.”!

Loren Worthington!

In relation to the travel industry this is highly significant as US research by McKinsey & Company predicts that by 2015, the baby boomer generation will command almost 60 percent of net U.S. wealth and 40 percent of spending. In many categories, like travel, boomers will represent over 50 percent of consumption. The impact on the Inclusive Travel sector is significant as over 40% of them will be retiring with some form of disability, raising the total value of direct expenditure to the Inclusive Tourism sector to over 25% of the market by 2020.!

“American adults with disabilities or reduced mobility currently spend an average of $13. 6 billion a year on travel. Creating accessible cruise ships, accessible ship terminals, accessible ground transportation, and accessible tourist destinations is not charity. It is just good business.”!

Industry leaders, graphic design and advertising professionals and publication editors can use PhotoAbility’s offering of high quality stock photos to incorporate a renewed message of inclusion into their advertisements and publications, extending a welcoming message to this significant market of people with disabilities, their friends and families.!

“Stock image buyers can now find an exclusive source for creative, positive and refreshing imagery depicting individuals, from youths to seniors, who happen to have disabilities,” said Deborah Davis, co-founder of PhotoAbility.net. “These images can depict an inclusive message to customers and show how companies value the economic impact of customers with varying physical abilities.” Deborah was recently named New Mobility Magazines “Person of Year” for her work creating PhotoAbility.!

At PhotoAbility.net, visitors can browse the photo gallery, purchase images or contact the company to inquire about creating custom photos shoots representing specific interests and properties. PhotoAbility can provide anything from a general photo concept to a full marketing analysis, as well as models and advice on how to authentically and realistically portray people with disabilities in a natural setting.!

Photographers are invited to submit their photos for inclusion and portfolio hosting in the PhotoAbility library, as well. All photos selected can earn up to 45 percent commission on each sale.!

PhotoAbility was established by Bill Forrester and Deborah Davis with the goal of providing high quality, unique, non-medically oriented imagery of persons with disabilities for purchase by the advertising, marketing and media sectors. The Commercial Stock Image Library specialises in positive and “Inclusive” images of people with a disability in leisure, lifestyle and travel settings. Its collection features both Rights Managed and Royalty Free images priced at commercial rates to ensure a return to the photographers and models involved in building the collection.!

The 2000+ inclusive images depicted in the PhotoAbility gallery are designed to impact attitudinal bias, change perception and provide motivation to eliminate and reduce social, structural and professional barriers. A wave of change reflected in popular media and advertising can make an impact on laws and attitudes around the globe, and on how many with differing abilities view themselves.!

For more information and to view PhotoAbility.net’s positive, inclusive Stock Images, please visit http://www.PhotoAbility.net.!

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