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NEW NYC Highlights Document – Fall 2014

October 9, 2014 Destination North America No Comments Email Email

THIS IS NEW YORK CITY

No city in the world can match New York City’s unparalleled energy, or the tremendous pride New Yorkers take in opening their arms to our more than 54 million annual visitors annually. http://www.tourismlegal.com.au/There is always something fun, exciting and inviting to do here, no matter what kind of experience you prefer—a Broadway show, an outdoor movie or concert, a tour of a museum or historical attraction, cuisine from every world culture…the list goes on and on, with endless opportunities in each of the City’s five boroughs: The Bronx, Brooklyn, Manhattan, Queens and Staten Island to discover something new.

TOURISM IN NEW YORK CITY

In 2013, New York City welcomed a record 54.3 million visitors, generating $39.4 billion in direct spending and $58.7 billion in total economic impact. Tourism, now the City’s fifth largest industry, employs more than 370,000 people in the hospitality and leisure sector. Currently home to more than 98,000 hotel rooms (and anticipated to reach 105,000 rooms by the end of the year), New York City offers visitors more options to experience—and stay in—many of the City’s vibrant neighborhoods across all five boroughs. New York City has the highest share of overseas travel to the US, growing its share from 28 to 33 percent since 2007 (each growth in share point represents $750 million in direct spending). In addition, the City is the nation’s number one port of entry, has the highest number of international visitors and is the number one city destination for tourism spending. The City is on track to achieve 55.8 million annual visitors by the end of this year, one full year ahead of the original 2015 timeline.

WHAT’S NEW:  NYC & COMPANY PROGRAMS

New York City prides itself on appealing to a diverse range of visitors. Growing the family segment is a key focus for NYC & Company. To accomplish that, on July 8, 2014 NYC & Company announced Curious George as the city’s sixth Official NYC Family Ambassador, in partnership with NBCUniversal, Houghton Mifflin Harcourt (HMH) and PBS KIDS. Curious George offers tips on what families can see and do in the five boroughs, including kid-friendly NYC travel materials; guides to NYC’s beaches, zoos, aquariums and museums for children; must-see green spaces such as Central Park and Prospect Park; and more (www.nycgo.com/curious-george).

In November 2013, NYC & Company announced the return of its Sunday Night Stays program to stimulate hotel bookings on Sundays, the day of the week that the City has room to create more demand.  As part of the new program, NYC & Company is highlighting Sunday activity including the availability of Broadway and Off-Broadway evening performances and other events and activities taking place during what is being billed as “the new Saturday.” Typically, rates on Sunday evenings are the lowest compared to other days of the week (www.nycgo.com/sundaynightstays).

In March 2013, NYC & Company launched Neighborhood x Neighborhood, a global campaign designed to support local businesses and encourage exploration in neighborhoods outside traditional tourist locations across the five boroughs.The program will continue through 2014 with new Presenting Sponsor Santander Bank, N.A. The sponsorship includes a redesign of the program’s web page and production of taxi videos each month, bus stop shelters and street-pole banners highlighting the selected neighborhoods. Each month, new neighborhood highlights are unveiled with a press release, B-roll, photo packages and editorial content on www.nycgo.com/nxn.

So far, NYC & Company has highlighted:

Bronx

  • Arthur Avenue and Fordham Road
  • South Bronx
  • City Island and Pelham Bay Park

Brooklyn

  • Downtown Brooklyn: Williamsburg, Fort Greene and Bushwick
  • Coney Island
  • Park Slope
  • Red Hook
  • Williamsburg

Manhattan

  • East Harlem and El Barrio
  • Inwood, Harlem and Washington Heights
  • Lower Manhattan
  • Meatpacking District
  • Lower East Side

Queens

  • Corona, Jackson Heights and Forest Hills
  • Flushing
  • Long Island City
  • Jamaica Bay and Rockaway Beach

Staten Island

  • Tompkinsville (“Little Sri Lanka”)
  • North Shore neighborhoods of Port Richmond, Randall Manor, St. George and West Brighton
  • Staten Island Beaches

NYC & Company has developed several consumer value programs to successfully drive more visitors and more activity to New York City businesses, while offering patrons incredible savings opportunities.

The first dining program of its kind, NYC Restaurant Week takes place in January/February and July/August, which are typically slower months for the restaurant industry, and the City as a whole. The program offers three-course prix fixe menus at hundreds of restaurants throughout the City (www.nycgo.com/restaurantweek).

Following shortly after NYC Restaurant Week, Broadway Week offers New Yorkers and visitors the opportunity to see some of Broadway’s best shows, with two-for-one tickets (www.nycgo.com/broadwayweek).

Similarly, Off-Broadway Week offers two-for-one tickets for performances taking place in New York City’s smaller theaters (www.nycgo.com/offbroadwayweek).

For free and low-cost things to do in New York City, visit www.nycgo.com/free or www.nycgo.com/deals.

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