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New Outlet Shopping Just Outside Of Boston

July 26, 2013 Destination North America No Comments Email Email

Construction on the country’s first outlet shopping neighborhood, The Outlets at Assembly Row, just outside of Boston’s city center will celebrate its grand opening mid-2014. 

The neighborhood will offer visitors a rich and unique shopping experience in a layout unlike anything else in the U.S.  Located only eight minutes from Boston’s top attractions like Faneuil Hall Marketplace, The Freedom Trail, and the Public Gardens, The Outlets at Assembly Row is the perfect destination for visitors seeking great brands, value, and service when visiting Boston.

“Boston is an amazing city and with so much to do; visitors are challenged to fit it all in,” said Andi Simpson, Director of Marketing & Tourism at Assembly Row. “For those seeking to include outlet shopping in their schedule but not the two plus hours to drive to and from the region’s outlet malls, Assembly Row is a fantastic solution.”

The Outlets at Assembly Row is located directly on Boston’s main north/south highway corridor, I-93, with two exits leading directly into this new neighborhood.  It’s so close to Boston that it can be seen by many of Boston’s 29.3 million visitors that arrive and depart from Logan International Airport every year. Free motor coach parking, easy drop off, and group-friendly programs will make Assembly Row a convenient destination of choice for many tour operators.

“Greater Boston’s visitors love to shop; it’s their #1 activity while staying with us,” said Pat Moscaritolo, GBCVB CEO. “The Outlets at Assembly Row is the first outlet shopping destination in the country to have a dedicated high speed transit rail station, and it will fill a void for our visitors that prefer to use our MBTA system to move around the city. Assembly Station, the first new T station to be built in the Greater Boston area in over 25 years, will deliver visitors to The Outlets at Assembly Row’s front door.”

“Many of our travel trade partners have asked me, ‘What’s a Row?'”, said Carolyn J. Feimster, Travel and Tourism Director.  “I tell them the best way to define a Row is to experience it. Outlet shopping will never be the same come 2014. The Outlets at Assembly Row is so much more than just shopping – besides stellar dining options and entertainment, our guests will have options that they do not normally have when shopping at the traditional outlet centers.  For example, they have the option to kick back from shopping to toast to a great vacation in one of our waterfront restaurants, or catch a movie, browse the weekly handmade art market, or bike along the river. It truly is going to become the ‘not to miss’ attraction of the Boston area.”

The Assembly Row neighborhood consists of nine city blocks nestled on the Mystic River with residents and office workers living and working above the shops and eateries, an AMC movie theater with 12 screens, a 200 room boutique hotel, and fantastic seasonal programs and events all accessible by public transportation and right off the highway.  As pedestrian friendly as it is price friendly, The Outlets at Assembly Row will feature Boston’s first outdoor living room complete with a fire pit at the Point and sensational live music at the amphitheater on the water’s edge.

Looking for some added value on top of fantastic outlet brand pricing? The Outlets at Assembly Row has launched a weekly handmade art market with Boston Etsy, happening every Saturday May through September. It features some of New England’s and Somerville’s top artists and food trucks along with workshops available for group participation.  Riverfest, in September, an event on people’s not-to-miss list every year, brings the area’s favorite food trucks, artists, street performers, and musicians to the river for a full day of fun that ends with a 20 minute fireworks display over the river. So whether its art lessons in the park,  yoga on the river, a personalized shopping session with a fashion-forward retailer, a Make Your Own Margarita Mixology course, or the USA Outlet Festival, The Outlets at Assembly Row has something perfect for everyone year round. While visiting The Outlets at Assembly Row for one of these events, don’t miss Burger Dive which is open and serving gourmet locally sourced ice cream shakes, and tater tots, and features a dipping sauce bar.

The Outlets at Assembly Row will feature a number of programs for FITs and groups including: meet and greets, welcome packets with discounts, commissionable shopping programs, hotel shop & stay packages, welcome bags for conventioneers, group-friendly dining opportunities, private event space and more. The Outlets at Assembly Row will cater to the motorcoach market and offer complimentary on-site parking for coaches.

For more information on The Outlets at Assembly Row visit www.AssemblyRow.com.

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