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New Partnership: Miles & More and Mileslife

September 9, 2016 Loyalty No Comments Email Email

Miles & More, Europe’s leading frequent flyer and award programme, and China’s innovative mileage earning app Mileslife announced its new partnership. From now on, members of the programme may earn one award mile for each 1-4 RMB spent using the app during their daily lifestyle routine. who accept Mileslife range from mid to high end restaurants and leading spas through to boutique hotels, luxury resorts and recreation activities.

Members can earn and redeem Miles & More award miles with numerous local partners in China (© Miles & More GmbH)

Mileslife, which is rooted in the frequent flyer industry, has greatly increased over the last year offering more than 1,000 handpicked miles earning opportunities by now. “We as Miles & More are pleased with the new partnership allowing our members new ways to earn miles through accelerated earning opportunities on a full range of lifestyle-based merchants”, Joost Greve, Head of International Markets of Miles & More commented.

Earn and redeem miles in all areas of life

After downloading Mileslife from their app store, members personalise it by inserting their information and Miles & More service card number. From now on they may earn award miles by using Mileslife’s app payment for everyday spendings. Members can redeem their earned award miles with numerous local partners in China and with 40 airline partners, including 28 members of the Star Alliance.

“Miles & More has more than 20 years of experience in successful customer loyalty. This expertise and its attractive offers inspire the development of loyalty programmes in China“, explains Troy Liu, Founder and CEO of Mileslife. He continues: “We believe Mileslife will further broaden the earning channels for Miles & More members in China.”

About Miles & More

With over 29 million members, Miles & More is the largest frequent flyer and award programme in Europe. More than 20 years of experience and collaboration with 300 partners worldwide make the Frankfurt-based operator, Miles & More GmbH, an expert in successful customer loyalty.

Miles & More members are not only able to earn and redeem miles when flying, but also with sophisticated brands in all areas of life, such as those offered by our partners in the areas of shopping and lifestyle, telecommunications and electronics, as well as hotels and car hire. They enjoy participation in an exclusive world of selected premium products as well as exclusive premium offers, for example in the Lufthansa WorldShop stores, popular flight awards and our secure Miles & More credit card portfolio. Particularly in its core markets –Germany, Austria and Switzerland – partner companies benefit from access to a sophisticated target group, and use award miles for customer retention.

Together with seven partners, the frequent flyer and award programme commenced in Germany on 1 January 1993. Since September 2014, Miles & More GmbH has been an independent company and full subsidiary of Deutsche Lufthansa AG.

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