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New Research from NCR Finds Millennials Take Digital Shopping Preferences with Them When They Travel

April 12, 2014 Statistics & Trends No Comments Email Email

NCR Corporation, the global leader in consumer transaction technologies, found that millennial travelers are willing to spend their money while traveling if convenient digital retailing is available.

The data comes from a recent travel survey aimed at capturing the tendencies of airline passengers to embrace omni-commerce when they travel.

”The data bears out what you would expect, younger travelers who have embraced mobile shopping and self-service in other facets of their lives are looking for that digital shopping gratification when they are en route to their destination,” says Tyler Craig, vice president and general manager, NCR Travel. ”Airports and airlines alike have a unique opportunity to cater to this growing demographic by allowing them to make purchases for ancillary items via their mobile devices and other opportunities through self-service kiosks.”

Based on their responses to the survey, NCR found that U.S. travelers between the ages of 18-24 have a desire to use their smart phone or tablet as a shopping conduit and even a willingness to use frequent flyer or loyalty points for general purchases.

  • 68 percent of millennial travelers would prefer an airline that offers the ability to purchase items such as seat upgrades, checked baggage fees, inflight meals, inflight entertainment, Wi-Fi and duty free goods on their mobile devices or self-service kiosks over an airline that does not.
  • 77 percent of millennial travelers would like to be able to make an airport-related purchase like parking, meals, souvenirs, reading materials or spa service on their mobile device or self-service kiosk.
  • 51 percent of millennial travelers are willing to provide personal information in order to receive more relevant offers tailored to their location and preferences such as a discount at their favorite airport restaurants or retailer while traveling, as opposed to only 19 percent of travelers ages 65 plus that are willing to share this information.
  • 77 percent of millennial travelers would like to be able to use frequent flyer or loyalty points for airport purchases.
  • 70 percent of millennial travelers would like to like to be able to view and purchase items from airport retailers through a self-service kiosk or mobile device and have them delivered directly to their destination.

Global consumer spending on airline amenities and ancillary fees was expected to top $42 billion* in 2013.

The 2014 NCR Traveler Experience Survey is an annual online survey of approximately 6,000 adult consumers in the U.S., U.K., China, U.A.E., Australia and Brazil and was conducted by market research firm ORC International.

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