The New Smyrna Beach Area Convention & Visitors Bureau was recently recognized as an accredited Destination Marketing Organization (DMO) through the Destination Marketing Accreditation Program (DMAP) presented by Destination Marketing Association International (DMAI) at their annual conference in August. DMAP’s globally recognized accreditation serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Achieving DMAP accreditation is a high honor due to the amount of credibility received among stakeholders. Out of 4,100 professionals from nearly 600 destinations in approximately 15 countries, there are only 180 accredited DMO’s recognized internationally and the New Smyrna Beach Area CVB is now officially a part of that elite number.
To become eligible for the DMAP, applicants must be a legal DMO organization or an entity of; be an entity created primarily to market a destination; have two or more years of experience marketing a destination; be the official highest governing entity authorized to provide destination marketing for the jurisdiction; and be willing to abide by the DMAP Organizational Code of Ethics. In addition to the eligibility, applicants must work through a rigorous process by providing information that covers 16 domains including everything from destination development to finance.
New Smyrna Beach was one out of two DMO’s in Florida that were newly accredited this year as well as one out of five DMO’s that were newly accredited nationwide. “We are very proud of our organization for working together to provide the appropriate materials that ultimately led us to this international achievement,” says New Smyrna Beach Area CVB Executive Director, Debbie Meihls. “Attaining accreditation through DMAI recognizes the New Smyrna Beach Area CVB as a professional DMO with high quality and performance standards in the destination marketing community.”