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New Sofitel Sydney Darling Harbour a Splendid Choice

August 27, 2014 Association No Comments Email Email

The Accommodation Association of Australia congratulates its largest member and Australia’s largest hotel group, Accor, which today announced that it will operate the Sydney International Convention Centre hotel under its prestigious Sofitel brand.

“Congratulations to Accor and Dr Schwartz on their decision to bring the Sofitel brand to Darling Harbour,” said the Association’s Chief Executive Officer, Richard Munro.

“The Sofitel Sydney Darling Harbour will elevate the precinct’s luxury entertainment and event credentials to new heights.

“Not only is this good news for both Sydney and Australia’s accommodation industries, but for tourism and related businesses more broadly.

“This announcement highlights the wider growth trend in the Australian accommodation sector, even in the face of static economic conditions. The Accommodation Association is pleased to represent one of the main industries that will drive Australia’s economic growth in coming decades,” he said.

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