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New tourism product set to wow at TRENZ 2015

April 13, 2015 Trade Events No Comments Email Email

A helicopter ride to a golf hole 1400 metres high in the Southern Alps, self-drive vintage car rides in Napier and a tour of New Zealand’s only tea plantation in the Waikato are among the new products that will be on show at TRENZ 2015.

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TRENZ is New Zealand’s premium tourism trade show and more than 320 of the world’s most influential travel and tourism buyers will attend this year’s event, in Rotorua, 17-20 May 2015.

“They are coming to meet with 290 New Zealand tourism exhibitors and will be seeking new and exciting visitor products and experiences they can sell to consumers in their home markets,” says Chris Roberts, Chief Executive of the Tourism Industry Association New Zealand (TIA) which manages TRENZ.

“They won’t be disappointed! We have 52 new products at this year’s event with great diversity, ranging from a new eco lodge due to open in December to a hands-on sheep shearing demonstration and a food and fashion walking tour of Auckland.”

Napier’s Art Deco Trust is expecting a great response to its self-drive vintage car product that it will be presenting at this year’s TRENZ.

“This is a completely new product and is being released for the 2015/16 season,” says Nicola Pentelow, the Trust’s Sales, Marketing & Business Manager.

“We are targeting free independent travellers from the Hawke’s Bay’s key domestic and international markets, including Australia, UK, Europe and the USA. These are visitors with a sense of adventure who are looking for a unique and memorable experience.”

Ms Pentelow says the Trust has operated traditional vintage car tours for almost a decade and has seen the enthusiasm visitors have to get behind the wheel.

“The chance to drive one of these beautiful vehicles will be on their bucket list. Enjoying the experience in the Art Deco city of Napier and on the open roads of scenic Hawke’s Bay will be an added bonus.”

Marlborough Tour Company will be promoting its new luxury vessel MV Tarquin at TRENZ, says General Manager Scott Mckenzie.

“Our initial interest in this new vessel is coming from US visitors wanting to hike the Queen Charlotte track and have floating luxury accommodation follow them. We also believe there should be a good market for day cruises from the South East Asian markets and, in time, the luxury market coming out of China.

“TRENZ is a yearly fixture on our marketing calendar. It gives us the perfect opportunity to talk with our existing travel partners and extend our reach by meeting new people.”

Chris Roberts says the new products that will be on show at TRENZ 2015 highlight the innovation and investment being made in New Zealand’s $24 billion tourism industry.

“This investment into new quality visitor products and experiences will help achieve our industry’s goal of almost doubling annual tourism revenue to $41 billion by 2025.”

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