The Augusta Margaret River Tourism Association (AMRTA) has launched an innovative new marketing initiative, in the form of a Megafauna Discovery Map for children.
The interactive trail takes visitors to Lake, Jewel and Mammoth Caves, as well as the Margaret River Visitor Centre, where they receive a stamp once they have answered a question relating to a specific megafauna sculpture.
Upon completion of the trail, children become a ‘certified megafauna explorer’, and receive free entry to Ngilgi Cave in Yallingup. Purchase of a cave tour at each site is optional and not a requirement to receive the stamp.
AMRTA Attractions Manager Steve Harrison advised that the map was aimed to not only entertain, but to educate children and visitors about the fascinating history of the Australian megfauna in The Margaret River Region.
“We wanted to come up with a fun way to share the knowledge and the story of the megafauna with local and visiting families,” said Mr Harrison.
“The trail map facilitates dispersal of visitors throughout the region, and encourages them to discover the individuality and diversity of each of our caves.
“The response to the sculptures has been extremely positive – the zygomaturus at the front of the Visitor Centre must be one of the most photographed animals in history!” he said.
The trail map also includes a series of activities for children, including a word sleuth, quiz questions and colouring in.
The sculptures which make up the trail, of a Zygomaturus Trilobus, Marsupial Lion, Short-faced Kangaroo and a Tasmanian Tiger were created by talented local artist and AMRTA Cave Guide, Alan Meyburgh.
Mr Harrison credited Mr Meyburgh, a self-taught artist who won first place for sculpture at the 2014 Shire of Augusta Margaret River Shire Spring Art Exhibition, for his work.
“The sculptures are brilliant, they are a credit to Alan who is an excellent sculptor and a real asset to the organization and the community,” he said.
The Megafauna Discovery Map costs $1, and is available for collection at the Lake, Jewel, and Mammoth Caves, as well as the Margaret River and Augusta Visitor Centres.