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New VisitCanberra Website Launched

April 3, 2014 Technology No Comments Email Email

Canberra’s destination marketing organisation, VisitCanberra, has launched its new visitcanberra.com.au consumer website.

The new mobile and tablet friendly website has an intuitive interface, providing visitors with new ways to source information and gain inspiration.

The website has been divided into three key sections: Stay, See & Do, Eat & Drink and has a section called Ask Canberra where people can ask VisitCanberra questions about visiting the nation’s capital.

An easy to navigate Inspire Me section provides ideas and reasons to visit – engaging and enhancing the visitor experience.

The website also encourages and facilitates user generated content in addition to integrating social media content across the site and enabling visitors to share pages via their own social media channels.

The website features an integrated booking facility which enables visitors to book accommodation in real-time. In coming weeks visitors will be able to book tour and attraction tickets.

VisitCanberra’s Director Ian Hill said the new website is a core part of the organisation’s destination marketing strategy. Visitcanberra.com.au was visited by more than 1.2 million people in 2013, according to Google Analytics.

‘This initiative aligns with the ACT Government’s Tourism 2020 Strategy that aims to double the value of tourism to the ACT economy by 2020. Growing the digital capability of the industry is a key plank of the strategy.’

The website was built on top of a modern, open source framework, which allows for future enhancements to be implemented in a time and cost effective way, ensuring the site continues to meet changing consumer demands and adapts to new technology.

Results of two rounds of consumer website testing, undertaken in Australia and overseas, provided key insights and direction for the new design and functionality.

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