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New York State Division of Tourism appoints GTI Tourism

October 20, 2017 Business News No Comments Email Email

Tourism marketing organisation, New York State Division of Tourism, has appointed GTI Tourism to drive its sales, marketing and PR activities in Australia, as part of a five-year agreement effective from 1 July 2017.

GTI Tourism will generate awareness of New York State’s unique tourism offerings in the Australian market and drive desire amongst Australian travellers to experience the State’s 11 separate vacation regions through trade engagement, consumer marketing and public relations.

Markly Wilson, director of international marketing at New York State Division of Tourism, said consistent growth in the Australian tourism sector and the thirst for travel to the USA and New York provides a strong opportunity to increase visitation and awareness of the destination’s regions.

“We know that Australians prioritise overseas travel, with the USA and New York City as top destinations. It is important that we build our representation in the Australian market to empower our trade partners to share all that New York State has to offer, not only as a complement to New York City, but as a standalone destination as well”, Markly said.

“We believe the varied experiences available in New York State, such as food and wine; culture and history; outdoors; and winter sports, resonate well with Australians. GTI will be responsible for promoting the distinctive New York State product offering in the Australian market, solidifying key trade and industry partnerships and ultimately enticing visitors to experience all we have on offer.”

GTI Tourism managing director, Sarah Anderson said GTI Tourism looks forward to growing awareness of New York State amongst the key target audiences travelling to New York and the USA.

“There is so much for Australians to discover in New York State. It’s a destination of enormous beauty, history and wilderness. We look forward to encouraging Aussie travellers to discover more of the state, whether through better known spots like Niagara Falls, Woodstock and Long Island or some of the state’s hidden secrets, following a trip to New York City.”

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