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NEXT Hotel® Brisbane, Lennons Restaurant & Bar Open Officially

October 16, 2014 Hotel Openings No Comments Email Email

SilverNeedle® Hospitality is proud to declare its flagship NEXT Hotels® and Lennons Restaurant & Bar officially open in Brisbane.

NEXT Hotel® Brisbane and Lennons Restaurant & Bar will be declared open by Jann Stuckey, The Honourable Minister of Tourism, Major Events, Small Business, and the Commonwealth Games, Queensland Government, the Right Honourable Lord Mayor of Brisbane, Graham Quirk and Iqbal Jumabhoy, Managing Director and Group CEO of SilverNeedle® Hospitality.

Following a multi-million dollar redevelopment, Singapore-based SilverNeedle® Hospitality has injected much-needed hotel rooms to the vibrant city of Brisbane which will host the G20 Summit next month. Located in Queen Street Mall, one of Australia’s busiest pedestrian malls, in close proximity to the Queensland Performing Arts Centre, Convention Centre and the scenic Brisbane River, NEXT Hotel® Brisbane and Lennons Restaurant & Bar are perfectly located to suit the professional and leisure needs of the business traveller.

“We are excited to launch the first of our flagship brand, NEXT Hotels®, in Brisbane. This is also the first hotel in Australia where guests, by downloading the NEXT App, can use their smartphones as mobile keys for their rooms. In another first in Australia, NEXT Hotel® Brisbane provides a Samsung Galaxy S4 phone in every room that guests can access as a wireless hotspot when they are outside the hotel,” said Iqbal. “Our dedication to providing innovative service points to our commitment in making time count for our busy guests.”

Another first is that U.S.-based fast fashion giant Forever 21 is locating its first store in Australia in the retail space of the NEXT Hotel® building.

Lennons, as the hotel was fondly remembered prior to being rebranded and redeveloped as NEXT Hotel®, continues its legacy as the modern restaurant and bar featuring Queensland’s best artisanal produce.

The building was redeveloped and designed with Geyer, a leading independent interior design practice operating from studios across Australia and Asia. The close collaboration with SilverNeedle® Hospitality and depth of insight into guest behaviour enabled Geyer to design a solution that aesthetically delivered the brand.

Critical to the successful launch of the NEXT Hotels® brand was a design solution that provides the business traveller an experience true to the brand promise “Designed to make your time count”. Geyer’s long history in interpreting brand in the physical space complemented SilverNeedle® Hospitality’s hotelier expertise. It’s been rewarding working alongside SilverNeedle® Hospitality to develop such an outstanding outcome,” said Angela Spathonis, Associate, Geyer.

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