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Nikon Australia partners with Tourism New Zealand in a world first

January 25, 2017 Destination Global No Comments Email Email

Nikon Australia today announced a joint-venture marketing partnership with Tourism New Zealand to demonstrate the capabilities of the new KeyMission 360 action camera through a series of video content pieces showcasing stunning New Zealand scenery.

This is the first time Nikon Australia has partnered with a tourism body, shooting a content campaign solely with the Nikon KeyMission 360 to represent New Zealand in a unique and immersive way.

The KeyMission 360 is the leading camera in Nikon’s new Action range of shock/water/cold and dustproof cameras, and is capable of recording 360-degree video in 4K UHD. Action-ready, tough and wearable, both video and still images can be shared seamlessly with phones and smart devices through Nikon’s SnapBridge apps to deliver content that is interactive to the viewer when uploaded onto YouTube and Facebook platforms.

Footage for the campaign was captured in November 2016, across three stunning locations: Doubtful Sound, Bay of Plenty and Auckland.

The joint-venture marketing campaign will see Tourism New Zealand promote the footage globally from January 2017 across digital and social media in three short videos (15 seconds in length) and three longer videos (60 seconds in length), with all content including a Nikon credit.

Nikon Australia will leverage the same footage with Tourism New Zealand branding for additional marketing purposes across its My Nikon Life online community with reference to Tourism New Zealand branding.

John Young, Marketing Manager, Nikon Australia says the partnership is a natural fit as New Zealand is an appealing destination to photographers and travellers alike.

“New Zealand’s renowned scenery has proven to be the perfect stage to show the world the exciting capabilities that 360-degree filming can deliver. With the KeyMission 360, images are combined in-camera to create a single realistic and high definition 360° image output, and the robust design means it’s ready for outdoor adventures virtually anywhere. As the leading camera in our new action range, the KeyMission 360 creates immersive content that truly places the viewer at the heart of the action to provide a more exciting and absolute imaging experience than we’ve ever delivered before.”

Tony Saunders, Tourism New Zealand General Manager, Australia says the partnership will demonstrate New Zealand’s beauty in an exceptional way, and is the perfect way to entice visitors to New Zealand.

“The nature of the KeyMission 360 is incredibly immersive and will give viewers the feeling they are in fact experiencing these activities in New Zealand. Leveraging 360 photography to promote New Zealand is an opportunity to add depth and richness to our country and promote autumn travel,” Mr Saunders said.

The KeyMission 360, the first of Nikon’s action cameras, along with a variety of dedicated accessories, is on sale now. Two other cameras complete the range, the KeyMission 170, for wide 170-degree action, and the wearable KeyMission 80 for instant action shots and video content.

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