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Nikon D850 Pro Photographers set to showcase Nikon D850’s unrivalled versatile imaging capabilities

September 13, 2017 Gadgets No Comments Email Email

The Nikon D850 Pro Photographers, featuring 32 talented photographers across Asia Pacific, Middle East and Africa who will front the campaign for Nikon’s latest FX-format DSLR, the D850, has been launched by Nikon Singapore Pte Ltd today.

“We are pleased to be partners with these 32 accomplished photographers across the Asia Pacific and Middle East & Africa region. Their extensive experience in the industry coupled with the local influence they will each bring to their series of content, will truly showcase the best of the D850 to the wide range of audiences within the photography community,” says James Murray, Managing Director, Nikon Australia Pty Ltd.

The Nikon D850 Pro Photographers will explore the D850’s promise of unrivalled versatility as the new camera touts a combination of high speed and high resolution capabilities and seamless switching between first-class photos and 4K videos. Four experienced photographers from each of the eight local Nikon offices or subsidiaries in the region, namely Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Middle East and Africa, will represent the genres of wedding, nature, commercial and sports photography that the new camera is optimised for. They will then create new stills and footage to be featured in the campaign.

As the new local faces of the camera in each of these countries, the Nikon D850 Pro Photographers will be immersed in the heritage and quality Nikon stands for in the imaging industry business. Through visits to Nikon Corporation, Nikon Museum, Nikon Plaza Ginza and Tochigi Nikon Corporation, one of the NIKKOR lens factories, in Japan, photographers will get a first-hand experience of the strong craftsmanship culture and pride that goes into creating every single element of the D850 and its selection of accompanying lenses. Additionally, places of interest in Japan, related to the four different photography genres have been handpicked and will serve as the subject for the photographers’ stories, through stills and videos, to be shot entirely with the D850.

With varied interpretations of similar subjects in the country where the conceptualisation, creation and engineering of the D850 began – the campaign assets shot by the Nikon D850 Pro Photographers will be utilised across the region on the social media platforms, including below-the-line advertising, starting late September, and throughout the year.

Visit for more information on the campaign and the featured photographers.

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