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No Sexpo Please, We’re British

September 5, 2013 Conferences No Comments Email Email

Australian Government’s Export Market Development Grant to Fund Sexpo’s Penetration into the European Market but London Chamber Of Commerce Unresponsive To Sexual Advances

Founders of the highly successful Sexpo exhibition in Australia and South Africa seek Europe based business partners to assist with replicating the event’s success across Europe.

Sexpo – Health, Sexuality, and Lifestyle Expo (http://www.sexpo.com.au/) is the busiest consumer exhibition on a per square metre basis in the Asia/Pacific region and busiest stand-alone adult show in the world. The Sexpo brand is trademarked in most countries of the world and organisers now seek savvy entrepreneurs who may be interested in this unique offering.

Sexpo began life in Melbourne, Australia in 1996 as a forum to allow women and couples to HotelStylish250x250experience all the adult industry has to offer, in a safe and friendly environment. The show quickly grew into a national event visiting all major Australian capital cities annually. While remaining true to the original concept it has grown into an event with universal appeal.

David Ross, founding Event Organiser – Australia, said:

“Sexpo exhibitions are currently produced in Australia and under license in South Africa.

“It’s now ready for export to the UK and beyond so we’re looking for a Sex (po) partner.

“There are various adult type exhibitions around the world, including Erotica in London, but none use a focus on ‘lifestyle’ to successfully win over the media and public in the way Sexpo does. This focus ensures our attendance numbers are far better than any competing event with more than 50% of attendees being female.

“Using the Australian Government’s Export Market Development Grant (http://www.austrade.gov.au/Export/Export-Grants/What-is-EMDG) scheme for funding, we are launching a Europe wide search for suitable partners.

“We have sought membership of the London Chamber of Commerce (http://www.londonchamber.co.uk/lcc_public/article.asp?aid=211) but after an initial ‘we can’t help you’, our emails have gone unanswered. Clearly, those at the London Chamber of Commerce have no interest in sex at all.

In 2006 the first international licensing agreement was signed and the inaugural South African event (http://www.sexpo.co.za/) held in 2007. Three shows are now held in South Africa each year. An instant success, these events produced several million Australian dollars of income over 3 years before being on-sold by the South African licensee for more than AU$2,000,000 in 2010. It
continues to expand under the new licensee.

Sexpo has grown by over 1600% since its inception in 1996, and is now attended by more than 280,000 people around the world each year between four Australian and three South African capital cites. As with the South African arrangement, the fees payable under any future licence agreement would be in the form a percentage of gross receipts with no up-front payment required. The
advantage of this arrangement is that the royalties are scaled proportionately to the success of the event and leave control of the budget to the licensee.

“This model demonstrates the confidence we have in our formula and the Sexpo brand.

“No previous adult or exhibition industry experience is required although an open mind is a definite advantage,” he said

Silas Howarth, first South Africa licensee, said:

“We are extremely pleased at how well our first South African event turned out, and attribute the phenomenal success to our partnership with Sexpo Australia.

“We have enjoyed a fantastic working relationship with David Ross and his team and have benefited considerably from their unrelenting support.

“The deal between our companies was handled most professionally and I have little doubt that having the backing of such a credible global brand and being able to make use of David’s considerable experience and fine-tuned marketing tactics has enabled us to stage a far larger and more successful first event than if we had tried to emulate the process from scratch, and will further help our planned rapid expansion in this country,” he said

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