Air New Zealand is famous for its zany safety videos and the next in the series – to be rolled out before Christmas – features a cast and crew of about 150 people.
“A host of famous faces” are converging on Northland over the next few days for the filming, according to Air New Zealand. Northland is New Zealand’s most northerly region. It lies north of Auckland and includes the wonderful Bay of Islands aquatic playground (144 islands), New Zealand’s largest sea cave, Kauri forests, little historic churches and swimming with dolphins.
The latest edition in the airline’s famed safety video series will be shot at some of the region’s most recognisable locations featuring “both local and international stars” – though few names have been released.
Air New Zealand general manager of global brand and content marketing, Jodi Williams, says more than 150 cast and crew will be involved in the video, which will draw international attention to some of the best jewels in the nation’s tourism crown.
“As a tourism business Air New Zealand plays a key role in facilitating inbound travel to our shores, marketing all that our beautiful country has to offer and ensuring that regional centres share in the economic benefits that tourism brings,” Williams says.
“For those of us who are proud to call New Zealand home the video is sure to resonate and evoke a real sense of pride and nostalgia. We hope that it will not just inspire foreigners but also more Kiwis to explore an amazing part of our country.”
The airline’s safety video is widely supported by stakeholders including the Bay of Island’s Marketing Group, which has invested in the project.
Bay of Islands Marketing Group Chair Charles Parker says Air New Zealand’s safety videos are a global hit, amassing tens of millions of online views and generating a huge volume of international media coverage.
“You only need to look at the success of the airline’s Hobbit and Bear Grylls videos in driving visitation to New Zealand to see the opportunity this next one presents for our region,” Parker says.
Edited by Peter Needham