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Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH), a leading global cruise company which operates Norwegian Cruise Line (NCL), Oceania Cruises (OCI) and Regent Seven Seas Cruises (RSSC), has today announced a number of strategic organisational enhancements in the Asia Pacific region (APAC).

Designed to provide a more distinct focus for each respective brand under the NCLH banner, the new organisational realignment in APAC reflects enhancements at head office level in Miami, including the new appointment of Harry Sommer as President and Chief Executive Officer NCL.

The new direction will see Steve Odell spearhead the company’s upper-premium and luxury brands as Senior Vice President and Managing Director OCI and RSSC APAC and see Ben Angell leading the contemporary brand as Vice President and Managing Director NCL APAC.

Leveraging his comprehensive specialist experience in upper premium and luxury cruise line operations and promotion, Steve Odell will oversee the sales, marketing and passenger services functions for OCI and RSSC across APAC.

Reporting to Steve will be Jason Worth, Vice President and General Manager OCI Australia and New Zealand; Lisa Pile, Vice President and General Manager RSSC Australia and New Zealand and key executives across APAC for both brands.

“I am delighted to be an integral part of this new era for NCLH in APAC, where we are laying long-term foundations to ensure forecasted future growth can be accommodated and maximised,” said Mr Odell.

“With the cruise industry continuing to experience double-digit growth across the APAC region – coupled with NCLH having eleven new ships on order for delivery through 2027, and the local deployment of eleven NCLH vessels in the APAC region alone in 2020 – we are investing more in the local market than ever before. As such, putting in place now the appropriate levels of commercial leadership required to support and nurture this growth is imperative,” said Mr Odell, Senior Vice President and Managing Director OCI and RSSC APAC.

Ben Angell’s new appointment as Vice President and Managing Director NCL APAC will see him oversee the sales, marketing and passenger services functions for NCL across the APAC region.

Reporting to Ben will be Felix Chan, Vice President and General Manager NCL Asia; Damian Borg, Director of Sales NCL Australia and New Zealand and key executives across APAC for the brand.

“I am incredibly excited to be part of NCL’s strategic expansion in the fast-growing APAC market, further growing NCL’s share of the upper-contemporary cruising space for which the brand is renowned,” said Mr Angell, Vice President and Managing Director Asia Pacific at NCL.

“The growth NCL has experienced over the past four years has been phenomenal, with so much more potential to be realised following the launch of Norwegian Encore this November, as well as six new Leonardo Class ships – one every year from 2022 until 2027,” added Mr Angell.