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Norwegian Cruise Line Launches Revolutionary “Norwegian Flash Deals” App

July 6, 2013 Apps No Comments Email Email

Norwegian Cruise Line today announced the launch of a revolutionary smart phone app called “Norwegian Flash Deals” that gives users access to exclusive, limited time cruise deals on select sailings, direct from their smart phone.

The app, available for iPhone and Android devices, is the cruise industry’s first-ever flash deal smart phone app and boasts a colorful, user-friendly experience.

Driven by the success of general consumer daily deal apps, Norwegian is the first cruise line to launch its own Flash Deal App. Those who download Norwegian Flash Deals will have access to limited-time, limited-quantity cruise deals that are exclusively available to app users. Users also have the ability to purchase the offer directly from their smart phone.

“Maintaining an innovative, user-friendly mobile and social experience is very important to us,” says Vincent Cirel, Norwegian’s senior vice president and chief information officer. “We recognized the popularity of daily deal sites and brought that functionality forward in a way that allows our travel partners to participate alongside Norwegian in completely new and revolutionary functionality for our industry. We took advantage of the opportunity to continue our legacy of innovation and industry firsts by developing the travel industry’s premier flash deal app, exposing users to spectacular cruise offers that they can purchase with the tap of their finger.”

Upon downloading the free application, users will be prompted to “log in” to Norwegian Flash Deals using their existing “My NCL” account information; those who do not have an existing account can create a new one directly in the app. Recognizing that many consumers book their cruise vacations through one of Norwegian’s preferred travel partners and keeping in line with the line’s commitment to putting travel partners first, Norwegian Flash Deals also gives users the option to select and register the name of their preferred travel partner when they log into the Norwegian Flash Deals App. As a result, when consumers purchase a flash deal through the app, their preferred travel partner will receive credit for the new reservation, as if it was booked with them directly.

Once logged in, users will be exposed to each day’s hottest Norwegian cruise offers. Each flash deal is only available for a limited time; therefore, the offer is accompanied by a countdown clock that clearly displays how much longer the deal is available. Exciting new cruise offers are released weekly; users can opt to be immediately notified as new offers are released, via push notification through the app.

When users decide to take advantage of a Norwegian Flash Deal, they have the ability to quickly and easily purchase the offer directly through their smart phone with the tap of their finger. The purchase will be automatically populated in the user’s “My NCL” account and registered travel partners will receive an instant email notification when their client purchases a cruise deal through the Norwegian Flash Deals app.

Norwegian Flash Deals is currently available for download in the iTunes store: https://itunes.apple.com/us/app/norwegian-flash-deals/id656505907 and Google Play: https://play.google.com/store/apps/details?id=com.ncl.flashdeals.

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