Norwegian Escape Takes Guest Engagement To New Levels With First-Ever Use Of Northstar Ipad Self-Ordering On A Cruise Ship
Launching next month, Norwegian Cruise Line’s much anticipated new ship, Norwegian Escape, is leading the way for the ultimate guest experience at sea with branded dining experiences and technology that puts control at the guests’ fingertips.
Norwegian Escape’s District Brew House and Food Republic restaurants will feature Custom Business Solutions’ NorthStar Order Entry, an advanced cloud-based iPad point-of-sale system that allows guests the option of self-order and pace their meal and beverage service.
The District Brewhouse will offer up to 50 different bottled beers and 24 draft beers on tap including popular Miami craft beer from Wynwood Brewing Company. The District will also serve craft cocktails, masterminded by the internationally recognized Bar Lab mixologists.
The Food Republic restaurant, a modern upscale food hall concept developed in collaboration with the Pubbelly Restaurant Group, will take guests on a culinary journey of small plates that they can order and sequent at their own pace using the iPad system. Technology adds to the contemporary vibe of the restaurant with its atrium design, décor that mixes wood, marble and warm fabrics and expansive views.
With flavors ranging from Asia to Central Europe and the Mediterranean, the inventive menu and concept was developed by partners Jose Medin, Andreas Schreiner and Sergio Navarro who, under the Pubbelly banner, have opened six highly successful concepts in Miami over the past three years.
At both restaurants, the NorthStar system quickly authenticates the age of the guest and allows them to order food and beverages at their own pace, without waiting for a server. Norwegian customized the NorthStar system with stylish photography of menu items and drinks, helping guests make ordering decisions with distinct visuals.
“Once again showing their industry leadership, Norwegian will be the first cruise line company to use iPad point of sale technology,” said Art Julian, CEO and founder of Custom Business Solutions, developers of the NorthStar Order Entry system. “We at CBS are excited to be the technology partner for Norwegian as they set the tone for technology in this cruise industry.”
Developed for the restaurant industry four years ago, NorthStar Order Entry system is the hospitality industry’s first omnichannel cloud-based system offering ordering capabilities for point-of-sale, online, mobile and kiosk scenarios. NorthStar empowers guests to self-order and pay at their own pace, and is used by full-service and fast-casual restaurants and at amusement parks across the country.
“Norwegian Escape is Norwegian’s most advanced and luxurious cruise liner that leverages advanced technology throughout. Using state of the art technology in these restaurants is another way to improve our onboard guest experience,” said Mark Kansley, SVP Hotel Operations at Norwegian Cruise Line.