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Not Sexy – But Delivering Value

February 19, 2014 Headline News, Trade Events No Comments Email Email

egtmedia59“Business events are not sexy, like the Australian Open, or the Grand Prix”; said Karen Bolinger, CEO of the Melbourne Convention Bureau in her address to the Business Week Media Conference this morning; “so they do not attract anywhere near as much media hype as those events”. 

She then went on to add however, that business events are one of the highest yielding sectors of Australia’s visitor economy and that they inject a huge amount of money into the system in a number of ways.

Reporting on the 2013 Delegate Study, released during the media conference , Ms Bolinger provided an array of figures and statistics that were ultra impressive in terms of growth, spend and the effect on future travel plans of delegates visiting Melbourne for conferences and meetings. Amongst the facts highlighted in the report were:

  • 26% of all delegates were accompanied on their trip by someone not attending the event.
  • 49% of all delegates were from Asia an 11% increase since the last survey in 2010
  • 74% of all delegates spent an average of $87.00 per day on shopping
  • 56% of all delegates visited regional Victoria and/or other parts of Australia – a 26% increase since the last survey
  • 95% of all delegates would recommend Melbourne to friends and family and a staggering 76% expressed their intention to return to the city
  • Overall International delegates spent more than $1000.00 per day (up 28% from the last survey) and national delegates spent just under that amount, around $959.00 per day (up 35% from the last survey). 

The other key feature of the report was that content of and the program for the conference was the dominant reason for attending a conference in Melbourne. Over 80% of delegates believed that they would enhance their personal and business performance; and would gain exposure to new knowledge for educational purposes by attending a conference in Melbourne.  Melbourne’s reputation as a centre of knowledge, of research and of excellence made a great impact in this vital area during the often lengthy decision making process involved in conference planning.

Ms Bolinger was speaking as part of a panel at the launch of Business Events Week in Melbourne that coincided with AIME.  Other panelists included; Australia’s Chief Scientist Professor Ian Chubb AC, Professor Paul Zimmet AD, Head of the Diabetes Institute and Sherrif Karamat COO of the Professional Convention Management Association all of whom made great contributions to the overall discussion on the value of meetings and conventions to Melbourne, Victoria and Australia.

Written by : Peter Watson

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