The Novotel Vines Resort in the Swan Valley WA, has grabbed onto the coat-tails of the on-line phenomenon of social media, and is offering free nights for those with highly valued social media connections, therefore recognizing it as a real-time currency in 2015.
Of course there are criteria, but, for young socially connected travelers, it represents a great deal, and for the Vines, a great way to boost their on-line presence, quality and number of posts, re-amplification, and followers.
Targeting initially, those on Instagram and Facebook – all you need is proof of your fan-base, a few posts here and there, posts that guests would probably normally feature anyway, and then 48 hours later – approval for between 10-100% discount on your stay for up to three nights a year.
“Chasing a new viral market that is visual, loud and highly connected is an exciting venture for the Vines Resort, which has just celebrated a venerable 25 years in 2014,” said Mike Stanton, General Manager.
“But we need to move with the times and attract new generations of guests, who will enjoy the natural surrounds, prime tourist attractions, local producers, wineries and craft brewers, or who may look for a quick city break from their highly connected lifestyles in the city.
The deal is on offer to book and stay from now until March 31, 2016.
Full T&C’s are listed on their website www.vines.com.au and to submit your social network as currency go to mgl.io/1tMVI
Their team will be in touch within 48 hours to qualify your submission and to book your stay!
The discount on the rate is calculated (as per blow chart) depending on the size of your social network following,