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NSW basks in baseball-led recovery with big game hit

March 25, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59The Arizona Diamondbacks lost 7-5 to the Los Angeles Dodgers at the weekend in the second game of their Major League Baseball season-opening series. But Australia – and tourism – were the real winners, for the game was held in Sydney.

More than 100,000 people attended the four days of baseball at the reconfigured Sydney Cricket Ground (SCG), with more than 25,000 arriving from interstate or overseas, NSW Minister for Tourism and Major Events, George Souris, announced yesterday.

Old-timers are still getting used to the Sydney Cricket Ground (SCG) being used for baseball, but it’s a versatile venue and you can’t argue when the formula is working. Dusit-Hot-Deals-Banner-250x250-06

Ahead of the historic match between the Diamondbacks and Dodgers at the SCG, NSW Premier Barry O’Farrell revealed new figures showing the 89 major events secured by the NSW Government have contributed an estimated AUD1.3 billion in additional visitor expenditure to the NSW economy.

O’Farrell said the combined growth rates for domestic and international visitor numbers (up 6.2%), visitor nights (up 7%) and visitor expenditure (up 11.5%) had all increased significantly over the past three years and showed the NSW Government’s commitment to major events and tourism was delivering for the State’s economy.   

“Sydney has its mojo back – we’ve regained our status as Australia’s major events capital,” O’Farrell said.   

“Victoria had a rails run for too long and we know they’re smarting by our aggressive push to bring the big events to NSW.   

“In the past three years we’ve secured 89 major events in a total of 224 events for NSW – fulfilling an election commitment to help rebuild the NSW economy through tourism and major events.   

“Destination NSW estimates these events alone have delivered more than AUD 1.3 billion in visitor spending to the NSW economy. That’s well over a billion dollars from tourists visiting our cities and regions and spent in cafes, restaurants, bars and hotels – supporting the jobs of the 150,000 people directly employed in the State’s visitor economy.” 

Picking up the theme, Souris pointed out that the L.A Dodgers and the Arizona Diamondbacks each played Team Australia, before playing each other in front of a sell-out crowd and at least 150 million television viewers worldwide.

“It was an economic boon for Sydney and NSW with the direct impact worth at least AUD 13 million and many millions more in flow-on benefits. It was also a publicity coup for the Harbour City with television commentators, Major League Baseball officials and players all praising the facilities, the passion of the fans and the city’s friendliness and natural beauty. Work begins tomorrow on returning the SCG to its normal state and I am told it will be ready to host the Swans home game on 13 April.”

Written by : Peter Needham

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