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NSW Food and Wine on Show to More Than Two Million Viewers in Hong Kong

November 28, 2016 Destination Global No Comments Email Email

More than two million Hong Kong television viewers will experience some of the State’s most colourful food and wine offerings, when celebrity chef Madame Wong Gigi visits NSW to film episodes for one of the country’s most popular cooking series, ‘Eating Well with Madame Wong’.

Destination NSW Chief Executive Officer Sandra Chipchase said the broadcast is a joint initiative between Tourism Australia and Destination NSW and will air on Hong Kong’s most watched television channel, TVB next year.

“As Australia’s most geographically diverse State, NSW is perfectly positioned to welcome visitors from across the globe and we are delighted to be telling our famous NSW food and wine story to millions of potential visitors in Hong Kong,” Ms Chipchase said.

“From the Sydney Fish Market and bush tucker in the Royal Botanic Garden Sydney to fresh South Coast oysters and cheese making in the Southern Highlands, this special broadcast will capture the array of NSW food experiences which continue to draw visitors back time after time.”

Minister for Trade, Tourism and Major Events Stuart Ayres said securing programs such as ‘Eating Well with Madame Wong’ provides a unique opportunity to tap into a mass international audience.

“We look forward to welcoming celebrity chef Madame Wong and her crew to NSW next week and the opportunity to encourage more visitors to plan a trip to our beautiful State to experience our vibrant and multicultural food and wine scene,” Mr Ayres said.

Filming will commence from 27 November and will take place in Sydney, Wollongong, Shoalhaven and the Southern Highlands. The program will also hit television screens in Singapore and Malaysia after initially airing in Hong Kong.

‘Eating Well with Madam Wong’ is one of the most popular cooking series by former actor, Madam Wong Gigi and has been on air since 2013.

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