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NSW is Wanderlust Generation’s Preferred Destination

October 29, 2015 Destination Global No Comments Print Print Email Email

unnamed (6)NSW is the most popular international youth travel destination in Australia, with more than 1 million* young wanderlusters from all corners of the globe choosing to experience the state’s pristine beaches, national parks, action and adventure, buzzing nightlife and thriving cultural scene.

To reach this growing travel sector, STA Travel in partnership with Destination NSW have welcomed British aspiring travel film maker, Matt Harrison (26), who will spend 60 days exploring the state as part of the #60dayadventure campaign including bush-walking in the Blue Mountains, paddle-boarding and surfing along the state’s coastline, a visit to the Mullum Music Festival, kayaking, canoeing and sand boarding in Byron Bay, before road tripping inland to Forbes for Vanfest and Parkes.

Matt won an international competition to be the face of the campaign after his video submission beat out an array of aspiring professional nomads from around the world, scoring him a once-in-a-lifetime 60 day travel experience through NSW.

The former tradesman with a passion for travel and film revealed: “Not so long ago I saved up and quit my job when I realised that I wanted to focus my energies on my two great passions – travel and film. My ultimate goal is to inspire people from all over the world to travel,” said Matt. “I am over the moon that STA Travel and Destination NSW chose me and I can’t wait to share my adventures from the most amazing destinations across the state.”

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Destination NSW CEO Sandra Chipchase said the youth travel market was one of the key sectors of focus in promoting NSW’s assets globally.

“The youth travel market is extremely important to NSW with each international traveller spending $3,739, or $88 per night in NSW over the course of an average 42.7 night stay * – all of which contributes significant benefit to our state,” said Ms Chipchase.

“The inbound youth travel market is set for strong growth over the coming year, making it critical that we promote unique experiences through social media and digital programs such as #60dayadventure which directly appeal to this demographic,” she said.

Matt’s NSW adventures can be followed through the #60dayadventure hashtag, on Backpacker by STA Travel’s Instagram, Facebook and Twitter.

Andrea Robinson, STA Travel’s Product Trading & Marketing Director, said: “The #60dayadventure will showcase NSW from a unique and fresh perspective. We have no doubt that Matt’s case of wanderlust will prove infectious and inspire many more young travellers to get out and about and explore NSW.”

Matt’s 60-day adventure prize includes return flights from the UK, a paid internship as a product tester at the Backpacker by STA Travel store in Sydney, all accommodation, 50-day camper van hire and more than AUD$2000 in adventure tours.

The #60dayadventure campaign runs from October 14 to December 12. Matt Harrison is available for interviews throughout the campaign.

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