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Nuance partners with Zwilling Beauty Group to bring a Beauty Tools concept to travel retail

September 28, 2013 Lifestyle No Comments Email Email

Nuance has partnered with Zwilling Beauty Group to expand its P&C assortment with the addition of a new trendy category; Beauty Tools. The two companies have developed together a new innovative concept, which presents all beauty tools together in one display, showcasing them in a clear and friendly way.

The beauty tools category offers a range of quality items for men and women from three well known brands: Tweezerman, Zwilling and Fantasia. The new concept will be rolled out first in Switzerland, Sweden, Portugal and Bulgaria, with other destinations following in the coming months.

Ample space and visibility is dedicated to this new category which can be found in the P&C section of Nuance’s Duty Free Stores. Travellers will find a wide variety of premium manicure & pedicure sets, top quality stylish beauty tools in the latest trends, brushes and other beauty accessories that are designed to compliment their individual style and at the same time allowing beauty rituals to be carried out accurately and with ease.

“This new concept development underlines the strong partnership between Nuance and the beauty brands that are at the top of their market providing high quality products,” says Nuance Commercial Director Europe, Alexander Anson. “Customers are at the heart of our business, and we are constantly looking for new ways to bring innovative products to our travellers. We are delighted to launch the new Beauty Tools concept across Europe, and I am confident that this will prove an appealing category amongst many of our travellers.

“Beauty tools and accessories are a new category within the beauty space of the Travel Retail channel” says Dr. Cornelia Wittke, Member of the Board of Management of the ZWILLING Beauty Group and CEO of Tweezerman International. “Consequently, offering our top quality brands and products in the fast-growing travel retail channel offers a great opportunity for incremental sales and revenue and a valuable addition for retailers aiming to establish a complete and competent beauty offer in their stores”.

“We are very happy to work this strategic approach with Nuance and can see already that our ideas are delivering good level of customer engagement and the shoppers are enjoying this innovative approach” says Zwilling’s newly appointed Director Global Travel Retail Juergen Jost. ”Inspired by the initial results we are looking forward to further develop and expand this business with the Nuance team”.

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