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“NYC Center Stage” Luncheon Will Bring Broadway, the Crossroads of the World, to the Tourism Industry

June 7, 2017 Destination North America No Comments Email Email

On June 6th at 12:30pm, Broadway Inbound and NYC & Company, New York City’s official destination marketing organization, will again present the “NYC Center Stage” luncheon at IPW, at the Walter E. Washington Convention Center in Washington D.C. New, multilingual welcome videos and performances from six of New York City’s most popular shows will express to the global tourism industry the tangible heart and soul of NYC’s theater district. The production, which Broadway Inbound has championed since its inception, intends to familiarize the tourism industry with NYC’s “calling card” as both a passion and a product to share with inbound FIT and group travelers.

“Tens of thousands of New Yorkers come together nightly, on and off stage, to create the unforgettable shows which can only be seen by visiting Broadway, Lincoln Center and Radio City Music Hall. Global audiences continue to be such an integral part of our joint success and so we are thrilled to once again share a small taste of NYC’s world class entertainment with our IPW partners.” said Bob Hofmann, Vice President of Broadway Inbound.

NYC & Company President and CEO Fred Dixon adds, “We are proud to bring Broadway’s best to IPW again this year during our sixth annual NYC Center Stage luncheon. Showcasing New York City’s one-of-a-kind entertainment offerings in front of this influential travel audience is a highlight, year after year.”

“NYC Center Stage” will once again welcome upwards of 6,000 global, travel industry members, inclusive of 600+ international media attendees. Entertainment will include numbers from relative newcomers on Broadway including Anastasia, Beautiful: The Carole King Musical and the screen to stage sensation Waitress, with music by Sara Bareilles. Blue Man Group, which is an off-Broadway staple in the NYC entertainment landscape, will perform along with the first ever Broadway revival of Cats, and the longest running show on Broadway, Phantom of the Opera, now celebrating 29 years.

Kicking off the lunch-hour show will be Blue Man Group (BMG), which has performed in over 20 countries and has been seen by more than 35 million worldwide since its 1991 premiere at the Astor Place Theater in NYC. Year two of their international tour will visit Austria, Switzerland, Germany, Italy, Spain and Israel. Travelers may already be familiar with the iconic group, thanks to appearances on “Schlag den Raab” (Germany), “WOWOW” (Japan), and “Caldeirão do Huck” (Brasil). Aligned with their spirit of constant innovation, the group will perform three new numbers at IPW.

Another classic, The Phantom of The Opera, is bringing two well-known songs to the stage at IPW, including “All I Ask of You” and “The Music of the Night.” While the musical is the longest running of all time on Broadway, now celebrating its 29th year, it also continues to evolve. Actress Ali Ewoldt was recently cast as the first Asian-American to portray main character Christine.

Aligned with the evolution of classics, the first ever Broadway revival of Cats will bring what is perhaps the most iconic song from the musical’s score to the attendees of the NYC Center Stage Luncheon, with “Memory.”

Speaking of memory, attendees may recall Beautiful: The Carole King Musical delivering a tremendous performance at IPW in New Orleans. For the second year running, attendees of IPW will “Feel the Earth Move.” Featuring timeless hits penned and sung by King, as well as others she wrote popularized by artists Aretha Franklin, The Shirelles, James Taylor, and more, the award-winning production shares the music of a generation.

Meanwhile Waitress will perform at IPW for the first time, serving the tourism industry a taste of “Sugar, Butter, Flour.” The recipe of music and lyrics by 5-time Grammy® nominee Sara Bareilles and a book by Jessie Nelson has made the show a success on the Great White Way. Post IPW, on June 13, Betsy Wolfe will join the cast in the lead role of expert pie-maker Jenna Hunterson stepping into the apron currently filled by Sara Bareilles (through June 11). Wolfe has been a guest artist for over 40 Symphony, Pops and Philharmonic Orchestras across the U.S. and internationally.

Finally, IPW attendees will be carried on a “Journey to the Past” with the new Broadway musical Anastasia, whose performance will round out the show. With plans to perform three musical numbers, millennial audience members who recall the 20th Century Fox movie musical will find this production more heavily steeped in Russian history, while newcomers to the story will be charmed with added musical numbers like “My Petersberg.”

Travel professionals from around the globe interested in selling Broadway Collection member shows can contact Broadway Inbound to set up an account. They’ll be on the IPW 2016 trade floor at booth 2101, to discuss competitive group sales and FIT offerings. 

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