On June 21, Broadway Inbound and NYC & Company, New York City’s official destination marketing organization, will present the 5th annual “NYC Center Stage” luncheon at IPW, at the New Orleans Ernest N. Morial Convention Center. The performances from New York City’s most popular musicals will be emceed by Eddie George, who was a Heisman Trophy winner and star NFL running back prior to starring as Billy Flynn in Chicago on Broadway in 2016.
“NYC Center Stage” will welcome upwards of 6,500 global, travel industry members, as well as 500 international media attendees. Entertainment will include numbers from Broadway’s Beautiful: The Carole King Musical, Chicago, Wicked, On Your Feet!, and Cirque du Soleil’s Paramour.
George, whose charisma has lit up the field, stage, and screen over the course of his career, will host this unique experience. Known by movie-going audiences for his appearances in Best Man Holiday and The Game Plan, George’s role as a member of the Chicago “Celebrity Cellblock” made him a natural choice for emcee. Chicago has featured countless celebrities in its 20 years on Broadway, and returns to IPW in honor of its 20th Anniversary season on Broadway in 2016.
Modern classic Wicked will also join the luncheon. Nine iterations of Wicked, including tours, standing productions, and the iconic Broadway musical, are currently playing globally. At IPW, the audience will be treated to renditions of “What is this Feeling”, “The Wizard and I” and “For Good” from the award winning musical. Esteemed composer Stephen Schwartz penned the score of Wicked, and is furthermore responsible for the music of Broadway hits including Pippin andGodspell.
Aligned with the theme of moving music, Beautiful: The Carole King Musical will perform at IPW. It took home the 2014 Tony Awards for best sound design, among others, and has continued to attract audiences from around the world. A jukebox musical featuring timeless hits penned and sung by King, as well as others popularized by artists such as Aretha Franklin, Mary J. Blige, The Shirelles, James Taylor, and countless others, the musical amasses the music of a generation.
Aside from the homage to lyricist and singer King, Gloria Estefan hits will be represented as “Conga” and additional chart topping songs reverberate through the luncheon in a mega-medley. The musical version of Estefan and husband Emilio’s life story, the musical On Your Feet! is currently playing on Broadway.
Finally, international acrobats from the cast of Paramour, Cirque du Soleil’s first Broadway show, will stun the crowd during “NYC Center Stage”. Their globally recognized athleticism and artistry will be accompanied by a musical and theatrical performance by lead actress Ruby Lewis, who plays the main character in the musical, Indigo.
“Travelers are essential members of the Broadway audience. We are delighted to present the fifth consecutive year of ‘NYC Center Stage’ to global industry members, with the knowledge that this experience will leave a lasting impression,” said Bob Hofmann, Vice President of Broadway Inbound.
“We’re pleased to once again partner with Broadway Inbound to present a one-of-a-kind experience for this year’s IPW attendees, showcasing New York City’s unmatched entertainment offerings,” said NYC & Company president and CEO Fred Dixon.
Travel professionals from around the globe interested in selling Broadway Collection member shows can contact Broadway Inbound to set up an account. They’ll be on the IPW 2016 trade floor at booth 2037, to discuss competitive group sales and FIT offerings.