NYC & Company, New York City’s official destination marketing organisation, today announced the organisation’s visual rebrand, including the launch of the newly rebuilt and reimagined NYCgo.com—the trusted, authentic and centralised five-borough tourism resource.
The website, developed completely in-house, was first launched in 2009, and today’s relaunch is the first in a series of enhancements. New capabilities and features include
- Mobile-first and responsive design to optimise user experiences across devices
- Increased video presence with more than 200 videos, high-impact visuals, real-time responsiveness to trending topics
- Integrated and contextual mapping and a flexible platform to serve multiple audiences
- The ability to surface member, partner and user-generated content
To aid visitors with their trip planning, integrated e-commerce partners on NYCgo.com include Booking.com, Viator.com, OpenTable.com andBroadway Inbound.
“New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination,” said Fred Dixon, president and CEO of NYC & Company. “We’re excited to further engage with travelers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo.”
New elements of NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom color palette, all inspired by New York City’s vibrancy, energy, diversity and legacy. For videos detailing NYC & Company’s rebrand, please visitnycgo.com/relaunch.
For news updates from NYC & Company, visit nycgo.com/press or follow us on Twitter (@nycgo_press).