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Oakwood Worldwide® Signs First Oakwood Brand Franchisee

September 6, 2013 Hotel News No Comments Email Email

Oakwood Worldwide, the global leader in corporate housing and serviced apartments, recently expanded its relationship with Mainsail Lodging and Development by signing the company as its first Oakwood® brand franchisee.

Mainsail, based in Tampa, Fla., will exclusively manage the Florida market for Oakwood Worldwide under both its ExecuStay® and Oakwood brands, helping the company expand its property offerings to meet the ever-changing needs of its customers.

Oakwood Worldwide chose to broaden its partnership with Mainsail, a current ExecuStay franchisee, because the company’s commitment to excellence closely aligns with Oakwood Worldwide’s dedication to maintaining consistent high quality standards for accommodations and services. Additionally, Mainsail has a strong reputation as a corporate housing provider inFlorida, with extensive knowledge and expertise in local markets throughout Florida. Mainsail also franchises the ExecuStay brand in a number of other markets, including Georgia, South Carolina, North Carolina and Alabama.

“To remain competitive, we must continue to expand our footprint and offer our customers a wide array of corporate housing options,” said Ric Villarreal, president of Oakwood Worldwide. “Working with Mainsail has expanded our market knowledge inFlorida allowing us to offer customers the benefit of our local expertise. We are completely confident they will be successful operating and growing the business in the Florida market.”

Oakwood Worldwide’s relationships with franchisees and suppliers are an important part of the company’s strategy to expand in key markets, enabling Oakwood Worldwide to offer more corporate and serviced apartment options in the United States, as well as in established and emerging markets around the globe.

“ExecuStay and Oakwood are the corporate housing industry’s leading brands and a significant part of our growing lodging portfolio,” said Jana Collier, managing partner for Mainsail Housing. “This franchise agreement is exciting because it strengthens our position in the marketplace and allows us to further our relationship with the innovative team at Oakwood Worldwide.”

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