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Oetker Collection Announces Its Expansion To The Americas With New Hotels To Launch In São Paulo And New York

December 1, 2015 Hotel Developments No Comments Email Email

unnamed (9)Oetker Collection, which owns and manages some of the best-known hotels in the world, is to bring its expertise to the Americas with two new hotels set to launch in São Paulo, Brazil and New York, USA. 

Palácio Tangará, São Paulo – Opening 2017

The first is Palácio Tangará in South America. With an exceptional location in the heart of the economic capital of Brazil, São Paulo, Palácio Tangará will open its doors in the spring of 2017. Built on the grounds of the renowned Burle Marx Park, whose gardens were designed by Roberto Burle Marx, the hotel will offer 141 spacious guestrooms – including 55 suites – all with beautiful views overlooking the park.

Leading Brazilian designers William Simonato and Patricia Anastassiadis, who have been entrusted with the interior design, have created a truly bespoke concept for each space. An acclaimed chef will lead the hotel’s dining experiences, which will include a signature restaurant, a chef’s table, a bar, a wine cellar, a lobby and lounge bar, all of which will boast outdoor terraces. Additional facilities will comprise of 11 function rooms, including a ballroom for up to 360 guests with terraces overlooking the park. The fitness centre and spa will feature a private garden, and there will be indoor and outdoor swimming pools as well as a kid’s club.

Philippe Perd, Chief Project Development Officer of Oetker Collection, has spent the past year supporting the design process. Once completed, Palácio Tangará will be São Paulo’s first true Masterpiece hotel and a proud addition to the Collection.

Timo Gruenert, Chief Financial Officer of Oetker Collection notes, ‘After our successful partnership in the Caribbean with Eden Rock – St Barths, the re-opening of The Lanesborough earlier this year and the prospect of an opening in New York, we are thrilled to launch a hotel in São Paulo, which is going to have it all: a unique location, an exceptional building, creative cuisine and the legendary Brazilian smile.’

Palácio Tangará is owned by an affiliate of a United States-based real estate investment management company. In the true spirit of the country, the Tangará name comes from the paradise Tanager of Amazonia, (Tangara Chilensis) a brilliantly multicolored songbird.

Low Rez

550 Madison Avenue, New York

A ‘New York Masterpiece’ – Opening 2018


Palácio Tangará, São Paulo

Further north in the Americas, in Manhattan, Oetker Collection will open a ‘New York Masterpiece’ in the spring of 2018. Minutes from Central Park, the hotel will be located in the heart of the city, at 550 Madison Avenue, between 55th and 56th Street. Surrounded by the city’s best boutiques and most admired museums, the development is located in the former Sony Tower, originally built as the headquarters of AT&T back in 1984. The 37-storey postmodern skyscraper was created by the famous Philip Johnson and is an iconic New York landmark.

The hotel will feature 170 rooms, including 60 suites set across eight floors. There will be a cozy yet stylish bar with a beautiful lounge area, a gourmet restaurant, a spa, a fitness centre and a 25-metre pool.

Located above the hotel, from floors 21 to 43, the owning company of the building, the Chetrit Group will create a total of 115 luxury apartments to be sold to highly influential clientele from now onwards. These apartments are decorated by world famous designer Robert Stern and will be serviced by the hotel once it opens.

Joseph Chetrit says, co-founder of the Chetrit Group comments: ‘Iam delighted that Oetker Collection and its prestigious portfolio of hotels has joined forces with the Chetrit Group in an effort to open a real Masterpiece Hotel in New York. Thanks to the great quality of the building, its marvelous location, the visionary alignment between the teams and the bespoke design concept, I am very excited about the partnership and have no doubt in the success of this fascinating project’.

Frank Marrenbach, CEO of Oetker Collection says: ‘Since the founding of Oetker Collection, we have always listened to our most loyal guests in order to identify the destinations they favour most. Today therefore, I am delighted to announce our expansion into the Americas; with not only one, but two extraordinary projects in two extraordinary cities: New York and São Paulo. With these two new properties we continue to carefully the expand Oetker Collection portfolio whilst remaining true to our promise – not to just open new hotels, but to create true masterpieces. Guests will experience the level of Oetker Collection’s quality and service to which they are accustomed and can trust that we will offer them a very special sense of place in both destinations.’

Frank Marrenbach concludes, ‘I am confident that, once Palácio Tangará and our new hotel in New York are up and running, Oetker Collection guests will soon call both properties their new home.’

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