The official launch of the Conventions Malta brand took place on Friday, April 8, at the historic Casino Maltese in Valletta.
The goal of Conventions Malta is to promote the Maltese Islands as a destination for Conference & Incentive travel and Association business, and to offer free, unbiased information and assistance to event organizers who are looking at the Maltese Islands as a possible place to host their event.
During the launch, members of the local travel trade, as well as MICE professionals were addressed by the Malta Tourism Authority (MTA) CEO, Mr. Paul Bugeja; Mr. Aneil Bedi from M&C Saatchi, and by the Hon. Minister for Tourism, Dr. Edward Zammit Lewis, who delivered the closing speech.
Mr. Aneil Bedi from M&C Saatchi gave a presentation outlining the work which was carried out in relation to Conventions Malta, including the new branding and design of promotional material, brochures, lanyards, stands to be used at fairs, as well as giveaway items. Mr. Bedi also gave a preview of the Conventions Malta website which is currently under development. The website will become a key component of Convention Malta’s arsenal of marketing tools and will be a repository and reference source for all relevant information, photos, audiovisual material and technical documentation on conference venues, services and attractions of the Maltese Islands. The new Conventions Malta video was also shown during the event. This video can be viewed on YouTube from the following link:https://youtu.be/mhJ20u411BA
MTA CEO, Mr. Paul Bugeja said, “Since the announcement in May 2015, MTA has been working continuously with representatives from DMCD (Destination Management Companies Directorate of FATTA) and MHRA (Malta Hotels and Restaurants Association) within the working group to make sure that Conventions Malta will be a great success. In order for this to happen, all stakeholders must be willing to cooperate, both in terms of providing and sharing the required information, but also by offering the highest level of service possible.” Mr. Bugeja continued by saying that Conventions Malta encompasses four main pillars: Research and Planning, Product Development, Marketing & Promotion, and Quality Assurance, all of which are equally important.
To conclude, Mr. Bugeja announced that the international launch of Conventions Malta Brand would be taking place at IMEX fair in Frankfurt next week by the Minister for Tourism.