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Ola and Velocity Frequent Flyer announce new partnership that ups the game for rideshare tie-ups

July 25, 2019 Loyalty No Comments Email Email

 Ola and Velocity Frequent Flyer have announced a new partnership that offers more Points earning opportunities than any other airline loyalty program and rideshare tie-up in Australia. To launch the new relationship, Ola will be gifting free rides*, up to $30, to the airport this Friday.

The partnership enables Velocity members to earn Velocity Points on every Ola ride and double Velocity Points on trips to and from eligible airports. Together, Ola and Velocity are delivering a door-to-door travel experience and a new way for Velocity members and travellers to turn their everyday spending into Velocity Points.

Velocity members can now earn one Velocity Point for every $1 spent on everyday Ola rides, and two Velocity Points for every $1 spent on rides both to and from eligible airports^. The Velocity Points will be credited to members’ accounts in real time and Velocity members will also earn 1,000 bonus Velocity Points when they take their first Ola ride#.

Simon Smith, Managing Director of Ola Australia and New Zealand said: “We are incredibly excited about the partnership with Velocity Frequent Flyer. It provides both an integrated door-to-door experience for travellers and another way for Velocity members to earn Velocity Points doing something they do every day, like take a rideshare. Australians are increasingly choosing Ola for airport trips and to move around our cities, because the platform is a convenient, reliable option that offers a better deal for both riders and drivers. The new Velocity partnership gives passengers another very attractive reason to ride with Ola.”

The first major loyalty partnership of its kind for Ola in Australia, the deal marks a milestone for the rideshare company as it continues its focus on providing a better value rideshare platform for both drivers and riders across the Tasman.

Karl Schuster, CEO of Velocity Frequent Flyer said that it was important to the loyalty program to provide their members with the opportunity to earn Velocity Points in their everyday lives.

“This new partnership will allow our members to earn Velocity Points with every Ola ride they take, helping them to accumulate Velocity Points faster and reach their travel goals sooner. We are always looking to provide the best earn opportunities for our members and are proud to launch this market-leading loyalty offer in the rideshare category. Alongside our multi award-winning reward seat availability and redemption opportunities, we are confident that this partnership strengthens our position as Australia’s best value airline loyalty program,” he said.

Points-savvy Velocity members will also be able to multiply the Velocity Points earning opportunities on each Ola ride, when using their Velocity Points-earning credit card as their Ola payment method.

To promote the new partnership, Ola will be running a promotion giving a free trip*, up to $30, to the first 1,000 passengers travelling to airports serviced by Ola around this country this Friday, who book a ride using the code OLAVFF. The launch is also being supported with a multi-channel integrated marketing campaign.

Now Australia’s second-largest rideshare platform, Ola operates in Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra and the Gold Coast, also servicing the major airports in these locations. Ola delivers a better value ride to passengers and a better deal to drivers, who take home more from every trip, as well as great everyday offers to customers, including 30% off trips to the airport, up to a maximum discount of $50.

Riders can download the Ola app from Google Play and the App Store, register for an Ola account and begin booking rides. To earn Velocity Points members must link their Velocity membership in the Ola app.

Ola enables smart transportation through its rider and driver apps to hundreds of millions of users via its network of over 1.5 million drivers, hosted across 250+ cities in Australia, New Zealand, the UK and India.

Ola helps move hundreds of millions of users via its network of over 1.5 million drivers hosted across 250+ cities.

*Full terms and conditions for the free airport rides promotion can be found here. Available for the first 1,000 eligible passengers only.

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