In order to increase tourist footfalls from India, Ministry of Tourism, Oman recently conducted multi-city roadshows. Commencing in Chennai, the roadshows were also conducted in Bangalore, Delhi and Mumbai. Oman witnessed 36 percent growth in Indian arrivals over the last five years and received 256,210 Indians in 2014 according to the Ministry of Tourism.
Officials from the Ministry of Tourism – Oman along with representative partners from the tourism industry of Oman, including Al Bustan Palace – A Ritz Carlton Hotel, Al Nahda Resort & Spa, Atana Hotels, Millennium Resort, Shangri-La’s Barr Al Jissah Resort & Spa, Six Senses Zighy Bay, Bahwan Tours, Tour Oman, Zahara Tours and Oman Air were present at the roadshow. For the B2B session, Oman Tourism invited travel agents for prefixed meetings with the delegates from Oman. The roadshow saw a stupendous response and was well attended by travel agents and tour operators in all the cities.
Following the B2B sessions, an evening of networking with cocktails and dinner was also organized. During the networking event, Mr Salim Al Mamari, Director General of Tourism Promotion, Ministry of Tourism – Sultanate of Oman gave a welcome speech followed by destination presentation for an audience that consisted of travel agents, wedding planners, film production houses and media. “Oman and India share a lot of cultural, historical and traditional affinity. The two nations also share very cordial political and socio-economic relations. India represents an important and vast market for Oman because of the high percentage of its residents willing to travel and experience new destinations across the world. We have over the years increased our operations and entered different cities in India promoting Oman. Tourism is a developing sector in Oman and the tourism infrastructure is expanding tremendously but at a responsible pace without compromising on our culture, heritage and nature.” said, Mr Al Mamari.
Talking about conducting the four city roadshow, Ms Lubaina Sheerazi, India Representative, Ministry of Tourism – Sultanate of Oman, said, “The roadshows offered us a platform to showcase the uniqueness of Oman as a holiday destination from India. Being a short haul destination, it has a diverse landscape and a lot of activities to offer to the ‘evolved’ Indian traveler. From luxurious resorts and campsites to exotic scuba diving spots to dramatic mountain drives, Oman has something to offer to anyone who has a quest for adventure and thirst for a distinctive cultural experience. It is the best kept secret of Arabia and relatively unexplored and we want more Indians to discover this alluring destination.”
Over the last year, Oman Tourism is actively promoting the destination not only for leisure purposes, but also for film shoots and as a wedding destination for Indians. Oman witnessed three big fat Indian weddings in the last six months and has become a “new favorite” in the destination wedding space.
Ms Sheerazi added, “Indians will connect with a destination like Oman as its rich culture, tradition and hospitality is something that they will identify and appreciate besides its picturesque locations.”