Omni Hotels & Resorts and Rioja USA are excited to announce an exclusive partnership for the luxury hotel brand’s 2017 “Flavors of the World” series. Returning Oct. 1 2017, and available through Dec. 31, 2017, the annual culinary program will be known as “Discover Rioja” and will spotlight this north-central region of Spain and its undiscovered culture, wine and cuisine through signature Omni programming nationwide.
“We are thrilled to be partnering with Wines from Rioja for our 2017 ‘Flavors of the World’ campaign,” said David Morgan, vice president of food & beverage for Omni Hotels & Resorts. “As always, this series gives our guests insight into new epicurean discoveries and experiences, while also educating them about the food and wine within a specific region. Each year, we aim to bring something different and dynamic to the table. Not only does Rioja have incredible wines, but it’s also packed with an abundance of culture, history and energy that we are excited to share with our guests.”
Inherent to each “Flavors of the World” campaign is extensive chef-training at The Culinary Institute of America and a much-coveted immersion trip where Omni’s culinary team will explore every corner of Rioja – gaining first-hand experience of the region’s wine, cuisine and culture so they may bring back authentic and delicious experiences to their hotels and restaurants.
Internationally, this is the largest group of culinary professionals Rioja has ever hosted and will help organically expand Rioja’s messaging in a truly authentic way for the brand.
“Sharing knowledge is paramount to us,” said Ana Fabiano, brand ambassador for Rioja USA. “For this experience, the Rioja Regulatory Control Board has developed an immersive, dynamic program that is designed to train food and wine industry professionals and empower them with a deep understanding of the region and its wines. The Omni culinary team will feel that immersion the moment they step on to Rioja soil.”
The Wines from Rioja educational program is an intrinsic component to promoting Rioja’s values. The overarching goal of this program is to identify and train Omni’s wine educators, enabling them to impart information about Rioja’s wines to professionals and consumers alike.
“Partnering with an influential brand like Omni Hotels & Resorts represents the next phase for Rioja as we continue to expand our reach to new consumers in meaningful ways,” continued Fabiano. “This collaboration is diverse and exciting, and will allow Omni guests to experience a taste of true Rioja.”
“Discover Rioja” marks the tenth installment of Omni’s “Flavors of the World” program, expanding the rich roster of past partnerships such as 2015’s “¡Destinación Chile!,” 2014’s “Taste Washington,” and 2013’s “Simply Street Food.” Omni’s “Flavors of the World” programs have also featured the wines and foods of Italy, Argentina, Spain and France.
Specific guest dining experiences, hotel programming and additional elements of “Discover Rioja” will be announced in the coming months.