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Online Bookings Fuel Demand for Customized Localization Services

April 26, 2016 Statistics & Trends No Comments Email Email

With the majority of international travelers now booking online, customized localization services are creating a new world of possibility for the global travel industry.

Renato Beninatto, Moravia’s Vice President of New Business Development and Marketing Communications, will address the travel industry’s growing need for innovative localization solutions at the Digital Travel Summit, May 2-4, in Las Vegas. Beninatto is scheduled to deliver the opening address on the second day of the summit, when the theme will be “Extending Digital Solutions to the In-Trip Experience.”

The Digital Travel Summit brings together digital marketing and eCommerce leaders from many of the world’s top travel, hospitality and leisure companies. According to Beninatto, the travel and hospitality segment offers major growth opportunities for Moravia.

“Last year, Moravia broadened its travel and hospitality practice by providing our travel clients with original content, in addition to our traditional localization services,” Beninatto said.

“As more and more international travelers expect travel companies to provide them with everything they need to make online decisions in real-time on the spot, the need for fully localized content will continue to evolve. Our goal is to find new and innovative ways for travel companies to reach their targets and build their brands, no matter where they are in the world,” he added.

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