Qantas has appointed Nicole Warne (aka Gary Pepper Girl) to become its official digital consultant.
A Qantas statement said that as one of Australia’s most influential online personalities, Warne was highly regarded in the fields of “fashion, digital, social media, and e-commerce, collaborating with brands as a creative director, social media and brand consultant, ambassador, model and stylist”.
“Owning a successful company by the age of 20, she counts premium brands Net-A-Porter, Dior, Valentino and the L’Oreal Group among her list of clients and has been featured in prestigious international publications such as Vogue and Harper’s Bazaar, and most recently appeared on the cover of Elle Magazine and Net-a-Porter’s, The Edit,” Qantas said.
Warne will commence work with Qantas directing a series of international destination video guides for the airline’s inflight entertainment, Travel Insider, YouTube, Facebook and Twitter channels.
She will create and feature in the first guide to Tokyo. She will also create the guides to New York hosted by artist CJ Hendry, San Francisco hosted by Hugo and Jimmy from Flight Facilities, London hosted by models and media personalities Jordan and Zac Stenmark, and Santiago featuring YouTuber Chloe Morello.
Qantas Group executive brand, marketing and corporate affairs Olivia Wirth, said it was important for Qantas to be an innovator in the digital space and find ways to engage with new online audiences.
“We are really pleased to be working with one of Australia’s most influential online personalities. Nicole’s creativity, sharp focus on high-quality content and media platforms will help us showcase our international network to a new online audience,” Wirth said.
“Working with Nicole gives us a platform to not only create content highlighting new products, destinations and services but it also provides us with the opportunity to promote one of Australia’s most talented digital consultants,” Wirth added.
Nicole Warne said she was excited to provide strategic advice in the digital space for Qantas and work with them in a creative capacity.
“Documenting the travel I do as part of my work – with clients and opportunities arising around the world – is something I am really passionate about and my audience loves to see. I’m thrilled to be working with our national carrier to bring to life the sights and sounds of the amazing cities that Qantas travels to and inspire people to experience their travel dreams.”
Edited by Peter Needham