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Online Reputation Management: The Top Three Tips for Businesses

September 9, 2013 Corporate No Comments Email Email

Online reputation management is essential to today’s business landscape.

The first place people look for information about their favorite brand or a new brand they are considering is search engine results. Having a positive online reputation can boost sales, boost a company’s credibility and more. Online reputation specialist JW Maxx Solutions reveals the top three reasons why businesses should invest in online reputation management services.Excellence250X250px

1. Know what people are saying about the business online.
It’s extremely important to know how a business is perceived on the Internet. Ignoring negative content and posts is extremely unwise, especially if the content appears on the fist few pages of search engine results. It is equally important to know how the business is represented through social media outlets.

According to online reputation management expert and CEO of JW Maxx Solutions, Walter Halicki, four out of five people have said that they received advice about a service or product via social media. Because people gain so much insight and gather so much information via social media outlets, online reputation management is essential.

2. Know what’s trending.
Picking up on what is trending, fresh and new on the Internet landscape can help to focus and boost outreach to potential customers. Piggybacking on the latest buzz can help to boost a business’s standings on Google and other search engines. Follow websites and social media feeds that are attuned to the flow of the Internet to stay current.

“It’s important to capitalize on what’s going on in the world,” reputation management expert Walter Halicki said. “Keeping up with current events can really give a boost to business’s engagement with their consumers.”

3. Identify influential users.
Many social media users and web surfers look to specific outlets, people or pages to steer them in the right direction. By following these influential Internet gurus, it is possible to stay current with what is “hot” on the Internet. More importantly, it is imperative to know what these bigwigs think about a business or person. The more positively these people think about a brand, the more users will be likely to trust the brand name as well.

JW Maxx Solutions is one of the top reputation management agencies in the industry and offers positive media outcomes for growth-oriented companies. For more information, visit

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