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Oobah Butler, ‘The Donald Trump Of Trip Advisor’, Is Coming To Online Retailer 2019

July 17, 2019 Conferences No Comments Email Email

Oobah Butler, aka Georgio Peviani, is globally recognised as the man who turned a non-existent restaurant, The Shed, into the No. 1 rated dining establishment in London through social manipulation.

It has been confirmed today that he will be making a special trip to Australia to be the keynote speaker at Australia’s leading and most established ecommerce event, 2019 Online Retailer Conference & Expo, this July (24th and 25th), at the ICC Sydney Exhibition Centre, Darling Drive, Sydney.

In an era increasingly influenced by a climate of online misinformation, Oobah’s stunt showed how easily consumers are fooled. However, Oobah is not just a ‘prankster’ or a ‘bullsh*t artist’, he is a social engineer.

Through his presentation, visitors will learn how Oobah pushes the limits of implausibility to manipulate online platforms and create unthinkable results. Patrons will walk away with an in-depth understanding of consumer behaviour, social influencer and engineering, fake news and the human psyche, and will learn how to create their own improbable results. Anyone can benefit from his learnings, as he teaches audiences to cut through the bullsh*t of social influence manipulation.

At the Conference & Expo, visitors will also be exposed to cutting-edge ecommerce insights, the latest trends, tech innovation and retail solutions. In 2018, the event saw over 2,500+ attendees, with a 15% increase in conference attendees from the previous year.

Whilst the 2018 event placed a large focus on disruption and preparing for emerging trends, this year the event is changing direction. Acknowledging that the ‘future of retail is here’, attendees will have the opportunity to focus on the practical components of retail that are shaping the new norm of consumer interactions.

The two day must-attend conference on the retailing expertise calendar provides an opportunity for every retailer to hear from key players in the industry and to address the most relevant areas of retail in one forum. Covering everything in the customer life cycle from data driven marketing, CX, unified commerce and tech adoption to fulfilment, last mile delivery, and environmental sustainability.

Online Retailer Event Director, Matt Smith says, “Online Retailer 2019 is the number one place for retailers to connect with peers and draw inspiration from some of the greatest learning stories this region has to offer.”

He adds, “We’ve identified the biggest pain points for retailers, including capturing data and using it to map out customer behaviour, enhancing experiences, automating processes and adopting technology. The content places a heavy focus on these areas to ensure retailers are educated and can formulate the best strategy.”

In its biggest year yet, the Online Retailer Exhibition (free to attend for retailers) will see guests discover the solutions to their biggest business problems with 140+ solution providers. Some of the exhibitors include, Shippit and CouriersPlease. Visitors will immerse themselves in unlimited tech, trends, innovation and networking – all for free. In addition, attendees can join the morning conference keynote sessions, and will hear from leading brands such as Walmart, Australia Post and Salesforce. All other sessions will be open for conference ticket holders.

Attendees of the event will also enjoy:

  • FUTURE TECH ZONE: Year on year the future zone delivers ground-breaking, interactive and innovative technologies to industry insiders, paving the way for the future of retail. More details coming soon!
  • LIVE PODCAST STUDIO: Following its successful debut last year, NORA and Mouth Media will be bringing a live podcast studio to the show floor with attendees able to listen in to a host of voices from the conference and more.
  • TECH TALKS: These FREE informative workshops hosted by industry experts will allow visitors to hear all about the hottest topics industry-wide.

The multi-stream Conference (ticketed) will see an incredible speaker line-up from across the globe. There will be 100+ speakers, including executives fromUnilever, The Iconic, T2, Walmart, Hi Smile, Afterpay, AusPost, Groupon, Adore Beauty and Big Red Group. Plus, international speakers will be announced in the coming weeks. Online Retailer prides itself on its strong female contingent on stage, with 46% of speakers to date being women who hold senior roles or are leaders in their field.

Through this conference, attendees will be educated on the very latest technologies and trends to hit the industry, and will walk away armed with practical insights, skills and knowledge to capitalise on these trends within their own businesses. Visitors can also attend brand new sessions that directly cater to pressing topics, such as, Conversational Commerce, The Last Mile, New Retail; Customer Experiences, and Advanced Product Marketing.

Held on the final evening of Online Retailer, there will also be the Australia Post Online Retail Industry Awards (ORIAS). It has established itself as Australia’s leading retail awards program that celebrates the excellence of Australasia’s vibrant and innovative multichannel and online retailing visionaries.

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