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Open the window on where the bookings are

June 19, 2017 Headline News No Comments Email Email

Australians are travelling more frequently and interspersing major trips with numerous small breaks to nearer destinations domestically or in Asia. Newly released Flight Centre data on which postcodes book travel, and to which destinations, provides a fascinating window on Australian travel patterns.

Flight Centre provides the data, open to other agents and to the public, on its website http://trends.flightcentre.com.au. The site was launched on Friday in conjunction with Flight Centre’s inaugural Turner Report – named after the company’s chief executive, Graham ‘Skroo’ Turner.

Flight Centre has analysed postcode data to see which parts of Australia love travelling the most and where they like going the best. The interactive website allows users to type in any postcode and see where the inhabitants went in 2016 and what the trends were.

It gives further insights by dividing the base into socio-economic and demographic segments such as:

Aussie Achievers. Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their house.

Leading Lifestyles. High income families, typically own their own home in the inner suburbs.

Metrotechs. Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected and clued-in.

Bargain Hunters. Young parents or older families with children still at home, outer suburbs, love finding a bargain.

Working Hard. Young families, single mums and retirees who are focused on making ends meet.

Today’s Families. Young families in the outer suburbs, living up to their above-average incomes. They love their gizmos and family home.

Here’s an example of postcode revelations:

The Big Movers – showing biggest rises and falls in travel sales

  1. 4000 Brisbane City, QLD +65%
  2. 2060 North Sydney, NSW +40%
  3. 7310 Devonport, TAS +25%
  4. 4570 Gympie, QLD +25%
  5. 3260 Warrnambool, VIC +23%
  6. 6104 Belmont, WA -18%
  7. 2135 Strathfield, NSW -20%
  8. 3191 Sandringham, VIC -21%
  9. 5038 Plympton Park, SA -23%
  10. 5606 Port Lincoln, SA -24%

The Big Movers data was collected through analysing the year-on-year percentage change in sales, comparing 2015 to 2016 data. Some postcodes include other suburbs/towns with the same postcode.

Highest value postcodes

  1. 2060 North Sydney, NSW
  2. 4000 Brisbane City, QLD
  3. 2155 Rouse Hill, NSW
  4. 6065 Wangara, WA
  5. 2560 Campbelltown, NSW
  6. 3030 Werribee, VIC
  7. 2250 Gosford, NSW
  8. 2153 Baulkham Hills, NSW
  9. 4551 Caloundra, QLD
  10. 2170 Liverpool, NSW

Highest Value data was found through analysing the total transaction value (TTV) of each postcode in 2016 and finding the postcodes which had the highest annual TTV.

Some postcodes include other suburbs/towns with the same postcode.

In some cases (mid-city postcodes for instance) the presence of numerous small-to-medium-size businesses in the location may generate more transactional value than in postcodes with a greater proportion of residential inhabitants and fewer businesses.

Most Travelled 

  1. 2060 North Sydney, NSW
  2. 2560 Campbelltown, NSW
  3. 6065 Wangara, WA
  4. 2155 Rouse Hill, NSW
  5. 3030 Werribee, VIC
  6. 3977 Cranbourne, VIC
  7. 2170 Liverpool, NSW
  8. 6164 Success, WA
  9. 2250 Gosford, NSW
  10. 6210 Mandurah, WA

Most travelled data was found through analysing the number of passengers booked onto trips per postcode in 2016. This can include individuals travelling multiple times.

Some postcodes include other suburbs/towns with the same postcode.

Edited by Peter Needham

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