Orange County, Calif. Targets San Francisco With First-Ever Integrated Marketing Push Promoting Tourism
A new integrated marketing campaign, OMGOC, launched today by a consortium of Orange County (OC), California Destination Marketing Organizations (DMOs) targeting the San Francisco market to promote tourism to sunny Orange County. The first-ever campaign went live with a series of digital ad banners and video segments, promoting the participating Orange County Visitors Association partners including Visit Anaheim, Visit Huntington Beach, Visit Newport Beach, Destination Irvine, Visit Laguna Beach, Travel Costa Mesa and South Coast Plaza.
The campaign, OMGOC, challenges Northern Californians on what they truly know about Orange County with the goal of blowing their minds and showing them there is so much more to Orange County than they may have thought. The county’s beauty, adventure, quirkiness, distinctive neighborhoods, hidden enclaves and the incredibly varied experiences The OC has to offer will leave travelers with nothing left to say but, “OMG OC”! Marketing and advertising agency, Greehaus, created the forward-thinking campaign that will run through Dec. 10, 2016.
“Orange County is just a short plane ride or road trip away from the Bay Area and offers so many different and surprising vacation experiences,” said Kelly Miller, chairman, Orange County Visitors Association, and president & CEO of Visit Huntington Beach. “The idea for this campaign came about because we knew there is strength in numbers and by pooling our resources to enter the San Francisco market, we could make an impact. Together we could inspire a whole new audience to ‘GO OC Now’.”
OMGOC Campaign Details
OMGOC will become the rallying cry of Orange County during this special Bay Area initiative, encapsulating the happiness, energy and excitement of the region. The campaign’s creative highlights key dynamic visuals from all the participating destinations and partners tagged with the unifying OMGOC logo graphic and tagline “GO OC Now.” The creative ads will rotate and feature one DMO or partner’s unique logo and graphics exclusively.
To view elements from the campaign’s creative, please visit: www.OmgGoOC.com.
Additional campaign elements set to launch through December include:
- Digital, Radio, Social, PR
- Guerilla Marketing (PR/Out-of-Home Takeover)
- Custom Content
- Digital Programming
- Campaign Microsite
- Promotional Sweepstakes