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Outrigger Enterprises Group Drives 86% More Mobile Bookings with Website Optimised by Mobify

April 17, 2014 Technology No Comments Email Email

Customers ready to book their next stay in paradise will find decision-making and booking easier than ever by using the new Outrigger Hotels and Resorts smartphone-optimised website powered by Mobify.

The mobile website provides up-to-date property information and the latest package and special offers at 35 Outrigger properties across Asia-Pacific, Oceania and the Indian Ocean, allowing customers, who represent nearly 30% of website viewers, the ability to make hotel reservations with ease.

“As people spend more time on their mobile devices, we recognised the need to give our customers a more convenient way to browse our properties and make reservations on the go,” said Dan Wacksman, senior vice president of global distribution at Outrigger Enterprises Group. “The launch of our new mobile website marks another step taken in our strategy to provide a truly seamless vacation experience for our guests.”

The new Outrigger mobile website is a highly-visual, interactive tool designed to improve the path to conversion for its mobile visitors. It allows customers to find and book the perfect property by swiping their way through photos, videos, amenities and services. Travellers can plan their trips all in one place with a few simple taps.

This month, the mobile-optimised website converted 86% more reservations compared to last year when Outrigger’s desktop website was served on smartphones.

“Mobile growth in the hospitality industry continues to accelerate,” said Igor Faletski, chief executive officer at Mobify. “Outrigger’s incremental approach to mobile web optimisation allows them to scale and be flexible as landscape and customer behaviour shift. We are honoured Outrigger selected Mobify as their mobile web experience partner.”

As Outrigger expands its portfolio across the globe, its mobile website will reinforce Outrigger’s commitment to being highly accessible to its guests regardless of device, location or language. The site can be accessed by entering www.outrigger.com in the Internet browser of any compatible mobile device.

For a short demonstration of the mobile website, visit https://vimeo.com/91660952.

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