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Ovolo Southside brings a unique theatrical experience to visitors with HKAPA

March 23, 2018 Hotel News No Comments Email Email

Ovolo Southside is excited to announce an immersive theatre experience from the School of Theatre and Entertainment Arts at The Hong Kong Academy for Performing Arts (HKAPA), famous for producing the next generation of designers and technicians for the entertainment industries, from theatre to dance to ballet to Disneyland. In this unique site-specific piece, Ovolo guests and members of the public will be able to explore a stunning new installation that literally ‘jumps out’ at them, thanks to a unique pairing of iconic space and daring design.

Susannah HenryCreative Lead and a British Scenographer, explains Immersive Theatre is a response to our digital lives.

“Theatre is booming across the world despite all of our digital distractions,” said Susannah.

“In fact, it is largely because of those distractions that people have a base need to feel, touch and ‘experience’ storytelling in an analogue way, because our digital lives can render us emotionally disconnected.”

The world of theatre, where you can walk ‘through’ a stage, pick up a book to find a written clue to the story, hear music in a distant room, or catch a glimpse of a dancer alone in a ballroom is the experience Ovolo Southside and HKAPA hope to offer guests, finding truth as a result of their own exploration.

“Successful contemporary theatre producers know that in order to appeal to those harder-to-engage younger audiences, they need to create a spectacle that involves and captures interest from the get-go’,” says Matt Veitch, Associate Dean at the HKAPA, “Younger audiences are looking for a greater reward for their attention and are less inclined to just gaze passively at a stage in the dark.”

“Sitting in a gold and red velvet traditional theatre environment is not as appealing to our younger audiences anymore. Immersive theatre brings spectators into the experience, allowing them to walk through the ‘fourth wall’ and discover a play’s characters and stories for themselves.”

Tim AlpeChief Operating Officer at Ovolo Hotels Hong Kong, is excited to bring this experience to Ovolo, emphasising the benefits immersive theatre can bring to spaces rich in artistic expression.

“Art is at the heart of every Ovolo property, and in Hong Kong there are only a handful of places that nurture this kind of creativity,” said Tim.

“The boutique hotel’s chic interiors provide a seamless backdrop for HKAPA’s latest spectacle, so the opportunity to partner with their team aligns perfectly with our core values of fashion, art, music and entrepreneurship.”

“Our guests no longer want to be passive bystanders, they want to ‘hitch a ride with the unconventional, find a new meaning with each space, and take home an immersive experience’.

Ovolo Hotels and HKAPA hope the initiative will be wonderful experience for audiences new and old, but also aim to support the Hong Kong entertainment industry, understanding the crucial role immersive theatre plays in preparing drama students to work in a range of situations outside of traditional theatre.

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