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Pacific Place Presents Bit.Fall By Julius Popp

March 18, 2017 Attraction No Comments Email Email

Critically acclaimed largescale public art installation, BIT.FALL by Julius Popp, was unveiled today in Garden Court, Pacific Place. An instant hit with the public, the installation is making waves on social media already. See a video of the installation and work in action here.

Swire Properties has collaborated with Julius Popp to exhibit his work BIT.FALL to Hong Kong for the first time, sharing it with a wider public audience in Hong Kong as part of their extensive Arts Programme for March.

A pioneering multimedia work that combines technology and engineering, BIT.FALL uses a unique algorithm connected to the Internet in real time to look for popular buzzwords through different newsfeed channels, which are then displayed as words through hundreds of water droplets in a curtain of water. New words form constantly, legible for only a fraction of a second before they disappear. The water droplets and the title of the work, referring to the ‘bit’, the smallest unit of digital information, references the transient nature of information, the rate at which it is rapidly disseminated, and its short lifespan.

The structure, made up of 30ft shipping containers, is inspired by the Tower of Babel, a mythical construction that notoriously failed because of language barriers. The containers are symbolic of globalisation and the exchange throughout the world of goods, information, opinions and cultural values, that have resulted in language barriers being overcome. It is fitting that this work has made its way to Hong Kong, one of the world’s major trading & transport hubs, and historically a bridge between the two cultures of the West and East.

BIT.FALL has enjoyed widespread international critical acclaim and previously made its way to leading international institutions such as MoMa in New York and Australia’s Museum of Old and New Art, as well as being installed at the London Olympics in 2012. Now located in one of Hong Kong’s premier lifestyle destinations, this large scale public installation makes world-class art easily accessible to the Hong Kong general public, allowing the community to experience the work of a leading contemporary artist free at a central location.

Julius Popp’s BIT.FALL is being brought to Pacific Place as part of Swire Properties’ long-standing dedication to the arts in Hong Kong, and coincides with the company’s fifth year sponsoring Art Basel in Hong Kong. Swire Properties is bringing world class art to the general public in Hong Kong with a number of other activities, both at the show and at its properties across the city. Events include: The Swire Properties VIP lounge at Art Basel Hong Kong, designed by acclaimed architect Hugh Dutton; an impressive Talks Programme featuring speakers such as Hans Ulrich Obrist (Serpentine Galleries) and Philip Tinari (UCCA); and an exhibition of early paintings and drawings by internationally renowned British architect Zaha Hadid, brought to ArtisTree at Taikoo Place, in collaboration with London’s Serpentine Galleries and Zaha Hadid Design. For further details on Swire Properties’ arts programme, please visit:

Julius Popp, artist, said: “I have enjoyed watching people respond to BIT.FALL in this environment. In a museum the space surrounding an art work is always controlled, and visitors expect to see art, here in Pacific Place the selection of people viewing the work is varied and uncontrolled, it offers a completely different exposure for the work, and each interaction is its own experience and journey. It is exciting to be part of enabling art to part of the everyday lives of Hong Kongers.’’

Fiona Shiu, General Manager, Pacific Place said: “We’re very proud to be showcasing this incredible art installation at Pacific Place. As a key lifestyle destination in the city, Pacific Place offers the perfect space to bring art to the public sphere. Julius Popp is a pioneering digital artist, and BIT.FALL is a unique interpretation of our new world of digital communication. I hope the public enjoy viewing this extraordinary piece of art in our mall.”

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