Pacific World, the leading global destination and event management company, has released further details of its ‘#bringchangewithME’ initiative at IMEX Las Vegas 2019. Pacific World, is “walking the talk” with #bringchangewithME, a ground-up commitment to help address social, economic and environmental problems through hands-on, meaningful activities at key destinations. Developed by its teams around the world, Pacific World hopes to create more meaningful experiences for clients, provide lasting benefits for each destination, and motivate behavior change throughout the globe.
#BringchangewithME aims to enhance the client experience and help mitigate societal and environmental problems through individual action at the local level. By incorporating illuminating and meaningful environmental and social sustainability elements into event programs, #BringchangewithME hopes to change mindsets and behaviors.
“There are many issues that we in the business events industry can directly address by modifying our approach to events,” said Selina Sinclair, global managing director of Pacific World. “We see opportunities to make a difference in the areas of climate change, plastic pollution, waste management and social sustainability. Mitigating or reversing the damage from these areas such as climate change and pollution can seem like an impossibly daunting task. But, we believe that, through the grassroots approach of the BringchangewithME movement, we start by empowering and inspiring people at an individual level. From there, it ripples out – growing and evolving to where everyone believes in and supports sustainable solutions to move us forward.”
Pacific World’s efforts are focused on several key challenge areas. As creative experts at the forefront of global event planning, Pacific World has a worldwide team of event professionals with the ability to “think globally and act locally,” Pacific World has identified key issues facing its destinations and has designed meaningful activities that empower attendees to be part of the solution:
Climate Change – Reforestation
The loss of forest lands, the earth’s most efficient means of capturing carbon, greatly contributes to climate change. At the same time, the hotter temperatures and drought caused by climate change are accelerating the loss of trees through calamitous forest fires.
Spain has seen the devastation of climate change firsthand, losing more than 500,000 hectares of its forested lands to fires caused by drought and overdevelopment – the second most of the Mediterranean countries. As reforestation efforts gain momentum, Pacific World is coordinating with local eco-social businesses and NGO’s on local tree planting events and seeding programs as well as the creation of corporate gifts, like seedable paper and seed cookies, that can be planted anywhere.
In Seoul, the government is halfway to its goal of planting 30 million trees by 2022. To help them achieve this goal, Pacific World is working with local tree-planting groups on team-building activities to plant trees around the city. In addition, event attendees and corporate clients can adopt trees to be planted.
Waste
The world’s landfills and waterways are overflowing with waste, especially non-biodegradable plastics, and governments around the globe are looking to reduce plastic waste. Bali recently enacted a “no plastics” rule to reduce the use of single-use plastic, like plastic shopping bags and water bottles. Pacific World event attendees in Bali will help clean up discarded plastics and promote the use of recycled and recyclable bottles and bags.
France has been on the forefront of environmental action for over a decade and is committed to being carbon neutral by 2050. To get there, France is working to recycle 50% of its waste by 2020. Working with a local artist, guests at Pacific World events will form teams to create up-cycled art from discarded objects and materials, like plastic, cardboard, glass, metal and more.
Social Sustainability
Over the past several years, Singapore has been lifting up its citizens with disabilities through the development of employment opportunities and support and has pledged to invest $400 million over the next 5 years. Pacific World is supporting local social businesses, like the Enabling Village, a project that celebrates Singapore’s diversity of abilities, and organizes bespoke experiences for meetings and events.
In the UK, Pacific World is helping to mitigate two problems – food waste and food insecurity. 13 billion pounds of edible food goes to landfill each year; while some 320,000 people are homeless and unable to afford healthy, nutritious food on a consistent basis. Pacific World has collaborated to develop cooking activities utilizing overlooked ingredients to prepare home-cooked meals and distributing them to homeless shelters and soup kitchens.
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