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“Pack Some Peace Of Mind” Government Campaign Promotes ATAS

August 26, 2014 Association No Comments Email Email

The multi-channel Government advertising campaign to boost awareness in the newly de-regulated travel industry kicks off today with ATAS accreditation flagged as a key consumer signpost for quality, reliable advice.

The “Pack some peace of mind” campaign which will run across radio, internet and print provides key pointers for consumers to maximise their travel experience, including the importance of booking through a reputable agency or supplier, and looking for an agent accredited through the industry-led accreditation scheme, ATAS.

“The Government campaign amplifies and reinforces our messaging about the value of booking through accredited travel providers,” AFTA CEO Jayson Westbury said.

“The majority of the Australian travel industry in terms of turnover are already ATAS accredited including Flight Centre, Helloworld, Magellan, MTA, CTM, Travel Partners, Travel Counsellors, Travellers Choice, and the Travel Corporation. It is also pleasing to see that a number of the individual brands are incorporating ATAS into their own advertising efforts and today we launched the “Find an ATAS travel agent” web search directory to help consumers find an accredited ATAS agent.”

Mr Westbury said the industry looked forward to continuing to work closely with State and Federal Governments and Consumer Affairs and Fair Trading Departments to promote ATAS and the milestone changes to the industry.

“Australia is leading the way with these reforms,” Mr Westbury said. “In addition to providing a more flexible and equitable framework which accommodates the significant diversity of the Australian travel industry while embracing the multiple ways consumers purchase travel, these changes further elevate the professionalism of our industry which is important for agents and consumers alike.”

“For the first time, accredited agents are required to have professional indemnity and public liability insurance to ensure that the advice they provide can be relied on.”

“In addition to showcasing the value of booking through an accredited agent, the combined impact of the advertising campaigns and supporting activity will be to ensure ATAS accreditation is synonymous in consumers’ minds with quality, reliable advice.”

Travel agents and intermediaries can apply to become ATAS accredited via http://www.afta.com.au/atas/become-travel-accredited.

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